News / AOL Blog

AOL's Women's & Lifestyle's Portfolio Expands with the Launch of StyleList and Homesessive

Oct 2, 2012

Today, StyleList, the #2 online destination for fashion and beauty* unveiled a fresh, innovative new look to its readers. StyleList is also introducing today "The Lists" - an exciting new product feature highlighted throughout the site that showcases curated style at scale through lists of 9 specially selected items. The new StyleList is embracing "lists" as curated, customized experiences that help take the infinite and inspiring world of style and simplify it for those of us who appreciate seeing the best of the best. The new StyleList is sifting, sorting, and curating – what we call "listing" the things we know our users will love and inspire personal style.

Also launching today is Homesessive -- an exciting new destination that aims to be the go-to place for inspiring, creative and simple design ideas, perfect for every home. The site features a visual and graphic new layout and focuses on helping all of us who care about our homes, easily connect with the right inspiration and helpful ideas to make our homes our ultimate dream space. The site includes helpful home hints, DIY home décor tips, before and after photo galleries, and interactive tools. Video will also be an important part of the Homesessive site – including how-to video tutorials, from how to hang a curtain rod to picking the right color scheme.

The new StyleList and Homesessive are part of AOL's increased focus and investment in lifestyle content - helping women (and some men too!) who are looking for real solutions across all areas of the lifestyle space and inspiring their personal style.

The AOL Women's Content & Lifestyle portfolio includes MAKERS, which launched earlier this year, as well as the recently relaunched Kitchen Daily, and now StyleList and Homesessive.

*comScore Media Metrix, August 2012