Today we announced the Advertising.com
Group has acquired Buysight, Inc.
, a leading provider of retargeting and intent-based targeted advertising. The acquisition strengthens our premium product offering and expands the Group's position in the performance display market by significantly improving our retargeting and intent-based targeted advertising solutions. This transaction further solidifies the Advertising.com Group as a global leader in advertising technologies across display, mobile and video.
Formed in May 2011, the Advertising.com Group is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their online brands, and includes Advertising.com, ADTECH, The AOL On Network, goviral and Pictela. The Group brings together end-to-end platforms and solutions for publishers and advertisers spanning ad serving, monetization, optimization, and premium advertising formats across all mediums including desktop, mobile, tablets and connected TVs.
We strongly believe that both brand and performance display, mobile and video campaigns benefit from dynamic, targeted creatives and messaging. The acquisition of Buysight brings proven Dynamic Creative Optimization and machine learning capabilities which will further enhance AdLearn, our market-leading optimization engine, and its ability to provide brands and performance marketers a comprehensive and integrated optimization solution across channels.
Based in Sunnyvale, California and founded in 2008, Buysight is a performance advertising company focused on retargeting using intent-based Dynamic Creative Optimization and its advanced machine learning technology. They deliver real-time behavioral advertising that drives incremental retail sales. Its Buyer Targeting platform is built on three core strengths: real-time modeling and prediction of purchase intent, real-time dynamic advertising with intelligent product selection, promotions, and creative, and real-time media buying optimized to calculate every impression's precise client value. Buysight's client advertising services include retargeting previous site visitors, acquiring new customers, and targeting relevant, personalized brand advertising to likely shoppers. More specifically, Buysight transforms online data into actionable knowledge, and uses it to connect people and advertisers in an automated, real-time marketplace to unlock significant value for both consumers and businesses.