News / AOL Blog

AOL Partners with Promote Iceland to Launch Inspirational Campaign

Feb 23, 2012

In partnership with Promote Iceland, today we've launched an innovative cross-platform campaign, Inspired by Iceland, that will raise awareness around Iceland as a year-round holiday destination by delivering inspirational content spanning our editorial sites and AOL advertising platforms.

Inspired by Iceland is the first Europe-wide marketing campaign that fully integrates a comprehensive suite of AOL advertising products, creative solutions and innovative platforms – including the first Project Devil ad with a live camera feed. Working hand-in-hand with the client and agencies from the outset, we've been able to push the envelope in our creative efforts in delivering a campaign that's groundbreaking and sure to make an impact with our users.

The campaign also marks the launch of The Huffington Post UK Inspiration, a new section of HuffPost UK that enables brands to communicate directly with prospective consumers via video, blogs and social media. The section goes live today with a number of exclusive blogs and interactive competitions lined up to begin next week.

To learn more about the program, visit the Inspired by Iceland sponsored page on HuffPost UK.