AOL Launches Kitchen Daily Canada
Jun 6, 2014
TORONTO, June 6, 2014 – AOL Canada announced today the launch of Kitchen Daily Canada, www.kitchendaily.ca, a food website designed to help busy home cooks put easy and delicious meals on the table every day. As the latest Canadian addition to AOL Lifestyle's #1 ranked ad-supported Lifestyle group of sites*, Kitchen Daily Canada focuses on providing inspiration, confidence and instruction for the everyday chef, and features content from a wide variety of expert content curators, including the celebrated Chef Susur Lee as launch guest editor.
"Kitchen Daily Canada is designed to help home chefs cook great meals by providing video, experts tips, recipes and tools all in one spot," said Rashida Jeeva, general manager of brands at AOL Canada. "There are a number of food or recipe-oriented websites, but where Kitchen Daily differs is the user-friendly features that allow visitors to learn, share and explore trusted content, straight from the experts and with ease across all devices."
The exclusive sponsor for the launch of Kitchen Daily Canada is Pure Leaf Real Brewed Tea, the only ready to drink iced tea made from real tea leaves. Pure Leaf will be the exclusive advertiser on the site for the first month; the campaign will include custom content from the Kitchen Daily suite of curators, and will include AOL's signature Devil 300x1050 interactive ad format.
"Pure Leaf Real Brewed Tea is delighted to be the inaugural sponsor of the new Kitchen Daily Canada site," says Lourdes Seminario, director of marketing at PepsiCo Beverages Canada. "Pure Leaf is made from real brewed tea and is an ideal companion to great at-home cooking and delicious food pairings. That makes Kitchen Daily a truly ideal place for us to position ourselves as the perfect partner to great culinary creations."
Kitchen Daily features thousands of recipes and a Recipe Box feature that allows visitors to collect recipes from the site for easy storage and organization. The site will also feature a robust collection of curators, who will bring their unique perspective and cooking inspiration to the site's varied content. Celebrity guest editors, like launch editor Chef Susur Lee, will be a mainstay of the site and will keep consumers coming back for culinary insights from the masters.
Highlights of Kitchen Daily include:
- Healthy Eating
- Food Education
- Themed Foods
- Seasonal Foods
- Multicultural Foods
- Appliance and Utensil Tips/ Advice/ Reviews
- Food Pairing Advice
- Guest Editors and Curators
- Recipe Box
- Responsive Design
Kitchen Daily Canada, www.kitchendaily.ca, is the Canadian version of its sister site, www.kitchendaily.com, and is part of the AOL Lifestyle category. In both the U.S. and in Canada, AOL Lifestyle ranks #1 in the ad-supported Lifestyle group of sites*. The Canadian Lifestyle portfolio includes signature sites StyleList Canada, HuffPost Canada Style, HuffPost Canada Living, Parentdish.ca, and coming soon to AOL Canada, MAKERS, a first-of-its-kind multi platform initiative which aims to become not only the largest but also the most dynamic collection of women's stories ever assembled.
AOL Inc. (NYSE: AOL) is a brand company committed to continuously innovating, growing and investing in brands and experiences that inform, entertain and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
*Source: comScore, Inc. Total Canada & Total U.S., Home and Work, April 2014, based on Lifestyle ad-focus sites