News / News Releases


Jan 10, 2011


Digital News Veteran Joins AOL Homepage Editorial Staff

New York, NY – January 10, 2011 – AOL Inc. (NYSE: AOL) today announced that Stephen Bromberg has been named Executive Editor, Bromberg will lead the AOL homepage editorial team to create the most vibrant, informative destination on the web, and will develop and curate content on the AOL homepage that will drive the daily agenda for's 14 million average daily visitors per comScore Media Metrix November 2010.

"Steve is a seasoned journalist with expert news judgment who will bring a laser focus and deep consumer knowledge to's daily content," said Chris Grosso, GM, "Steve and the entire team are tasked with making the new the Web's most influential and inspiring start page."

"I am looking forward to making America's homepage," Bromberg said. "We will deliver a constant stream of the most important and engaging content to's media savvy audience 24 hours a day, 7 days a week."

The new launched on November 1, 2010 and has been programmed to put video front and center and to feature original and sourced content. The new page design was extensively tested by the company and marks the latest step in AOL's strategy to marry high-quality content with intuitive functionality and technology to create a highly visual and more rewarding experience for users and advertisers. Programming on the new homepage also includes more local news, extensive coverage of major events, and frequent breaking news and feature updates throughout the day.

"You've Got..." the video series that debuted with the new launch, generated nearly 8 million views in its first month, and featured a diverse guest list including Kelly Ripa, Barack Obama, Matt Damon and the Marines in Afghanistan.* For comparison, that puts "You've Got..." on-pace with a top 10 Web series.** Overall, video views on the new rose more than 3X in its first month.***

Prior to joining AOL, Bromberg was Executive Editor,, where he oversaw the development and publication of all online content for the website. In this role he directed the editorial team to ensure that stories of the highest quality were posted quickly and accurately to the website. Bromberg joined in 2000 as News Manager and was quickly promoted to Senior News Editor in 2001 before assuming the role of Executive Editor in 2003.

Previously, Bromberg was Special Editor at The Journal News in Harrison, NY, where he was responsible for the design, layout, photo selection, headlining, editing, proofreading, execution and editorial quality of Page One, jump pages and key inside pages of the daily edition. Bromberg began his career in journalism at the New York Post, starting as a Sports Editorial Clerk before rising through the ranks to be named Assistant Managing Editor.

Bromberg will be based in AOL's New York headquarters and report to Chris Grosso.

About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL's owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL's consumer offerings.

*Internal Data


***Internal Data

Graham James
AOL Inc.