AOL HD LAUNCHES ON SAMSUNG SMART TV AND GOOGLE TV
Oct 28, 2011
Connected TV App Brings Original Technology, Entertainment and Home Video to the Living Room
New York, NY, October 28, 2011 – AOL today announced the AOL HD app is available for immediate download on Samsung Smart TV and Google TV platforms. The announcement comes on the heels of AOL HD's July 2011 launch on Roku, Boxee, DivX TV, and Yahoo! Connected TV. The expansion signals AOL's commitment to reaching new audiences, providing high quality content at scale, and innovating and engaging on new platforms in the connected TV industry, which accounts for 30% of US households*.
"Consumers are increasingly using the living room as an extension of their online viewing behavior and the trajectory of growth in the connected TV space is what led us to expand AOL HD on the biggest and most engaged platforms," said Robert Delacruz, General Manager for AOL HD. "We know consumers want high-quality free content delivered to their televisions, and meeting that demand fits within AOL HD's strike zone."
Samsung, the leading TV brand in the United States, was the first company to offer an application store for the TV and is dedicated to delivering applications specifically designed for the TV experience. The AOL HD app is available now for download on 2010 Samsung Smart TVs and Blu-ray players, with support for 2011 Smart TVs and Blu-ray players coming soon.
Google TV today released the next version of its smart TV platform. The update includes a cleaner and simpler UI, a more TV-like YouTube experience, a new TV and Shows app enabling discovery of shows relevant to consumers from over 80,000 movies and TV episodes, as well as Android Market.
AOL HD features high-definition video content that is updated daily from properties across AOL Huffington Post Media Group, including technology (gadget and tech news from sites like Engadget, TechCrunch and Translogic); entertainment (celebrity news and interviews from franchises like Moviefone and Huffington Post Celebrity); and home (cooking, lifestyle and home improvement videos from celebrity partners like Eric Stromer, Sam Talbot and Carter Oosterhouse). In addition, AOL Music's full CD Listening Party (CDLP) – which lets listeners hear free previews of newly released albums – is also available.
Delacruz added, "We are continuing to add incredible content to these channels to build a robust smart TV experience. The living room is at the nexus of online and offline entertainment and AOL HD meets consumer's needs with its wide array of video content."
These relationships further bolster AOL's efforts in video. Earlier this year AOL launched its original programming slate of more than 15 original web series targeting key audiences including women, teens and young adults, and announced a partnership with Vivaki to innovate and drive the next generation of video advertising.
*Leichtman Research Group, Inc., March 2011
Having helped millions of Americans to get online, AOL Inc. (NYSE: AOL) is on a mission to inform, entertain and connect the world. The home of a growing collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
AOL Corporate Communications