News / AOL Blog

AOL Goes Unfiltered for the 2014 Winter Olympic Games in Sochi

Feb 7, 2014

There is no better way to experience the Olympics than through the eyes of the people who shape the events the athletes. To offer users a unique social experience with up-to-the-minute updates from those on the ground in Sochi, is transforming into an unfiltered Olympics social hub. AOL's "Winter Games Unfiltered" is bringing Olympic stories to life through a curated hub that gathers, organizes and showcases the best content from the social handles of every American athlete.

Another key to this destination, "Winter Games Unfiltered" is the "Social Leaderboard" giving our readers real-time access to who's winning the gold in the social space. Its start coincided with the Opening Ceremony Friday night. It's our own algorithm based on the athlete with the most social mentions.

In addition to "Winter Games Unfiltered," AOL received unrestricted access to names such as Lolo Jones and Steven Holcomb to go behind the scenes with the athletes who revealed what it really takes to be an Olympian. Readers will find these stories featured on the homepage.

For everything you need to know about the Olympics from the athletes themselves, tune in to each day from now until the closing ceremonies. You can also get involved in the conversation on social and wish the athletes good luck with hashtag #AOLympics.