AOL.com Launches Premium Video Experience
Apr 15, 2014
The AOL audience is constantly looking for the best stories on the web. Today, AOL.com users will discover a new, premium video experience with the launch of a 24x7 hourly curated programming schedule.
This new video experience combines the power of scaled online video with a content-focus that ties directly to consumers' top interests throughout the day. Programming will include original content from across the AOL On Network, featured content from a slate of AOL Experts and partners like ESPN and HSN and an aggregated feed of viral videos from across the web, bringing video to the forefront of AOL.com to better serve our loyal audience base.
This feature is a game changer for AOL.com, where users are already consuming video content at a staggering pace. AOL.com has recently improved its programming and overall product experience which is resulting in UV growth and increased engagement. According to March 2014 comScore results, AOL Homepages' Average Daily UV's were up +3.15% MoM to 7.4M UVs. (1)
Expanding on the success of the AOL On Network, the third largest in video content streams (2), the new experience leverages the power of its scaled premium content library. Best-in-class partners collaborated with AOL.com to provide exclusive and in many cases original video, and a range of experts provide insights and insider knowledge not available anywhere else.
With this debut, AOL strengthens its position as a leader in video with a vast selection of premium content that speaks to the demands of its growing audience. Come and visit AOL.com to see for yourself, we're open 24 hours.
For a full list of partners and experts please click here.
Sources: (1) comScore, Desktop March 2014; (2) comScore, VMX March 2014 (content only).