AOL Canada grows by 10
Nov 23, 2010
AOL Canada grows their monthly UVs by 10% and 10 key hires to support growing business
Toronto, ON – November 23, 2010 – AOL Canada Corp. is making big gains heading into the holiday season. According to comScore October 2010 data, the AOL Inc. owned and operated web properties have grown by 10% from last month to 9.2M unique visitors.* With the reach of their ad network, Advertising.com, AOL advertising properties reach over 20 million Canadians each and every month.*
This upsurge in traffic is largely attributed to the strategic acquisitions of the web properties TechCrunch and 5Min. TechCrunch brings with it breaking tech news and insight into the innovative world of start-ups to the AOL Technology suite of sites, and matches perfectly with the expert content of their marquis tech property, Engadget.com. The acquisition of 5Min allows AOL to significantly expand its consumer offering of contextually relevant, high-quality video across its sites and increases AOL's appeal to advertisers, allowing it to capture share the growing video advertising spend. This combo delivers a power punch technology content offering and expands the affluent male audience key to advertisers in this category.**
"AOL is focused on delivering targeted audiences on premium properties with a significant video presence and TechCrunch and 5Min are key additions to our technology audience", says Graham Moysey, General Manager of AOL Canada.
AOL CANADA ADDS TEN KEY HIRES
To support this growing business AOL Canada has made a number of strategic hires as well. Since Graham Moysey joined AOL in August of this year, he has grown his team by 10, most recently hiring Laura Pearce as Director of Marketing, Dana Toering as Director of Business Development and Tanya Iliakis, Account Executive. Laura brings with her valued experience in online media and marketing, hailing from Postmedia Network and companies such as Trader Media and Dell Canada, and will be key to the strategy of positioning AOL to consumers and advertisers as a leader in premium content and network advertising, under an innovative and creative global brand.
Dana, also formerly of Postmedia and other leading online advertising companies Yahoo! Canada and DoubleClick, joins the team to head up Business Development where he will play a leadership role in strategic partnerships and relationships to enhance AOL's consumer and advertiser offering.
Tanya joins the team as an Account Executive from 24/7 and will be a key addition to building on the strength of the sales team to deliver advertiser value against AOL owned and operated properties and the Advertising.com network.
Other hires include Michelle Edwards-Boldt, heading up Moysey's office, Melissa McLintock, Alia Iannuzzi and Tanya Penala,,all Account Managers and previously announced Brad Cressman, Head of Content, Julie Howlett, Account Director & Allison Burley, Account Executive.
"Building the right team is so important to what we are trying to accomplish at AOL Canada", says Moysey. "I believe these new additions will be key to executing against our strategy to deliver high quality experiences to both the consumer and the advertiser and to drive monetization against the key parts of our business. I am thrilled to be leading such fantastic group of people."
AOL Canada Corp. is a wholly owned subsidiary of AOL Inc. and has a team of approximately 40 people in its Toronto office, led by Graham Moysey. AOL Canada operates premium content sites including Spinner.ca, Engadget.com, Walletpop.ca, Moviefone.ca, Thatsfit.ca, Autos.aol.ca and a suite of others covering news, sports, travel, family and entertainment. In addition, AOL Inc. owns the Advertising.com network and a large sponsored listings network, all sold by the Canadian sales team as a reach extension offering for advertisers.
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL's owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL's consumer offerings.
*comScore Media Metrix. Canada, All Locations. October 2010.
**AOL Networks: Technology is 78% more likely than the average Internet web site to generate page views with males 25-34 and 103% more likely with males age 35-44 as well as 47% more likely to attract unique visitors with a household income of more than $100k. comScore Media Metrix. Canada, All Locations. October 2010.