News / News Releases


Jun 21, 2011


Users Now Have Access to Guaranteed, No-Negotiation Online Car Pricing

NEW YORK, NY, June 21, 2011 – AOL Autos, a comprehensive source of auto industry news, new and used car buying information, car culture, consumer tips, trends, maintenance and repair, announced today the launch of its Best Deal Auto Buying Program. The new feature provides AOL Autos users access to a streamlined and hassle-free car shopping experience featuring upfront vehicle pricing and AOL Autos Best Price Guarantee, providing users with access to competitive, upfront price quotes from trusted local dealers. The innovative program eliminates haggling and features a price guarantee from AOL Autos.
AOL Autos Best Deal Program, powered by TrueCar, Inc., enables users to configure a virtual order for a car, instantly see multiple upfront price quotes, and then, when ready, print out a price protection certificate to present to the dealer to buy the vehicle-eliminating the usual hassle car buyers have come to expect in the car buying process. AOL Autos will also stand behind the prices quoted and will refund any difference if the cost ends up surpassing the agreed upon bid.*
AOL Autos is one of the industry's leading automotive websites whose primary focus is helping auto consumers make smart decisions through the entire lifecycle of purchasing and maintaining a vehicle. The site attracts nearly ten million monthly unique visitors.**
"Buying a car is typically a great source of stress and anxiety for consumers, so we are delighted to launch a program that will help our users through the process to guarantee they find the best deal possible," said Justin Wolf, General Manager of AOL Autos.
TrueCar, Inc. is committed to improving the car buying process by creating transparency in vehicle pricing. Through the partnership, AOL users will be engaged with an elite network of over 5,000 Certified Dealers who also believe in the mission of bringing truth, trust and clarity to auto purchases, ensuring car buyers get a fair deal through upfront pricing that results in an easier, faster selling process and greater customer satisfaction. Consumers using AOL Autos Best Deal Program can save an average $4,154 off the MSRP[1] of a new car.
"We are very excited to be working with AOL Autos, an automotive power-house," said Stewart Easterby, GM, Car Buying Service for TrueCar, Inc. "The synergy of AOL's rich automotive content and our premier auto-buying platform provide AOL users with an unparalleled car shopping experience."
About AOL
AOL Inc. (NYSE: AOL) is a premier global media company with a suite of brands and products serving consumers, advertisers and publishers worldwide. The AOL Huffington Post Media Group is a leading source of news, opinion, entertainment, community and digital information comprised of a wide range of destination websites, including, The Huffington Post,TechCrunch, Moviefone, Engadget, Patch, AOL Music, StyleList and MapQuest. The AOL Group includes, ADTECH, Pictela, Video, inclusive of AOL Video, goviral and 5min Media, Content Solutions and Sponsored Listings and serves a combined content and advertising market at scale through video, brand advertising, content and ad serving. AOL is focused on engaging consumers and providing online advertising services and solutions on both AOL Huffington Post Media Group destination websites and third party websites, in addition to serving consumer platforms including AOL Mail, AIM,, and mobile experiences. AOL also operates one of the largest Internet subscription access services in the United States, which serves as another distribution channel for its consumer offerings.

About TrueCar, Inc.
TrueCar Inc. is an automotive solutions provider focused on changing how cars are sold by providing a significantly better customer experience while helping qualified dealer partners to gain incremental market share and reduce costs. is a transparent, visual publisher of new car transaction data. price reports help both dealers and consumers to agree on the parameters of a fair deal by providing an accurate, comprehensive and simple understanding of what others actually paid for the identically equipped new car over the last 30 days both locally and nationally. TrueCar, Inc. works with a national network of nearly 5,000 Certified Dealers that provide up-front, no-haggle, competitive pricing to assist some of the nation's largest and most well respected membership and service organizations to meet the auto buying needs of their members and customers. These partnerships include American Express, AAA, USAA and more than 60 others. Collectively these audiences represent over 1M in-market customers each month. TrueCar, Inc. is headquartered in Santa Monica, CA and has offices in San Francisco. The company was founded in 2005 and has been profitable since 2009. With nearly 200 percent year-over- year growth TrueCar has driven over 250,000 sales and is developing a suite of transaction oriented products and services centered on transparency and radical clarity as a result of comprehensively analyzing market data and information.You can follow TrueCar on Twitter and become a fan of TrueCar on Facebook.
* See Best Deal Terms for details -
** comScore Media Metrix May 2011 Data
Sandy Drayton
Corporate Communications
917 606 4720

[1] Average savings off of ("MSRP") through Q1 2011 for new vehicle sales through Certified Dealers. Includes all applicable manufacturer-to-customer cash incentives.