News / News Releases

AOL Announces Smokey Robinson to Appear at the SXSW Soul Revue at Austin Music Hall Presented by AOL and Spinner

Mar 12, 2010

Additional Performers Include Sharon Jones & the Dap Kings and Raphael Saadiq

New York, March 12, 2010 – AOL announced today that it anticipates Smokey Robinson will appear at the SXSW Soul Revue at Austin Music Hall on Friday, March 19 at 7 p.m. local time (doors open at 6 p.m.). Additional performers slated to appear include Sharon Jones & the Dap-Kings, Raphael Saadiq, Black Joe Lewis & the Honeybears and Mayer Hawthorne & the County. This is an official SXSW showcase and admission is open to SXSW Music and Platinum Badges and SXSW Music and Artist Wristbands. Single-admission tickets will be available at the box office on the night of March 19.

"Spinner's mission is to provide our audience with a platform to discover new bands and celebrate the ones they love," said Mike Spinella, AOL Music's head of label relations. "We're big fans of the New Soul movement, and we wanted to shine a light on it for our first SXSW showcase."

Select performances from the concert will be available for free streaming on In addition, AOL and Spinner plan to present a series of pop-up concerts around Austin that include Broken Bells, Rogue Wave, VV Brown and Rival Schools. Two songs from each of those shows will be available for free streaming on Spinner beginning March 19.

"Soul probably isn't the first thing the average SXSW festivalgoer thinks of while plotting a schedule, but there's a vital scene in Austin," said Melissa Olund, managing editor of AOL Music. "This showcase is very much past meets present for the city."

In anticipation of taking the stage alongside Robinson, Raphael Saadiq said "it's a great thing to travel the world and see how many other people are inspired by some of the same people I'm inspired by. It's a worldwide beat in everybody's heart."

Fans unable to attend the show will be able to view select performances on, along with selections from the pop-up series.

Since launching more than three years ago, Spinner has become the most-visited rock site on the Web* with more than 4 million unique visitors a month**, offering fans free music downloads, MP3 blog, music videos, interviews, news and live performances. Spinner is home to The Interface,, a popular Web series where bands perform selections in AOL's studios in Los Angeles and New York. Spinner is part of the AOL Music Network, which is comprised of the world's most popular music destinations, that also includes, The Boot, The Boombox, Noisecreep, Where It's At, AOL Radio, SHOUTcast and Winamp.

About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL's owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL's consumer offerings.

About South By Southwest
The South by Southwest® (SXSW®) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery.

Year after year, the event is a launching pad for new creative content. New media presentations, music showcases and film screenings provide buzz-generating exposure for creators and compelling entertainment for audiences. Conference panel discussions present a forum for learning, business activity thrives at the Trade Shows and global networking opportunities abound. Austin serves as the perfect backdrop for SXSW®, where career development flourishes amid the relaxed atmosphere. Intellectual and creative intermingling among industry leaders continues to spark new ideas and carve the path for the future of each ever-evolving field, long after the events' conclusion.

*comScore custom build category by AOL, January 2010
** comScore media metrics, January 2010


Kurt Patat