AOL ANNOUNCES RELAUNCH OF AOL TV and STRATEGIC PARTNERSHIP WITH i.TV
AOL TV Continues to Build the Ultimate Online Companion for TV Lovers with New Interactive Listings Experience and #1 TV App for iPhone Powered by i.TV
New York, NY – May 26, 2011 – AOL Huffington Post Media Group todayannounced the relaunch of its flagship television site under the new AOLTV.com brand. New features include a richer interactive listings experience, expanded video integrations, and market leading mobile applications for iPhone and iPad, all powered by innovative TV services startup i.TV.
With the launch of these latest offerings, AOL TV furthers its position as a full service TV-viewing companion, helping consumers find, watch and manage the shows they love using multiple devices. "By significantly upgrading AOLTV.com, in partnership with i.TV, we're providing users with the simplest and most engaging tools to enhance and manage their TV viewing across all platforms -- web, phone, tablet and TV," said Kerry Trainor, Senior Vice President, AOL Entertainment.
"We are thrilled to welcome AOL TV to the i.TV platform," said Brad Pelo, i.TV CEO. "Both companies bring unique and powerful capabilities to this partnership, which will revolutionize how millions of TV viewers discover, share and watch television."
New Interactive TV Listings Experience -- In the coming months, AOL TV will transform the familiar TV listings grid, largely unchanged since the 1950s, with a more dynamic viewing experience, including social check-ins, personalized channel lists, DVR scheduling, and a new calendar view. All of this will make it easier and more enjoyable to manage viewing, find out news about favorite shows and discover new ones.
Market Leading Apps for iPhone and iPad With the launch of the AOL TV-branded iPhone and iPad applications, AOL and i.TV build on i.TV's existing top-ranked TV app to become the clear leader in TV apps for iPhone and iPad.
AOL Inc. (NYSE: AOL) is a premier global media company with a suite of brands and products serving consumers, advertisers and publishers worldwide. The AOL Huffington Post Media Group is a leading source of news, opinion, entertainment, community and digital information comprised of a wide range of destination websites, including AOL.com, The Huffington Post,TechCrunch, Moviefone, Engadget , Patch, AOL Music, StyleList and MapQuest. The AOL Advertising.com Group includes Advertising.com, ADTECH, Pictela, Video, inclusive of goviral and 5min Media, Content Solutions and Sponsored Listings and serves a combined content and advertising market at scale through video, brand advertising, content and ad serving. AOL is focused on engaging consumers and providing online advertising services and solutions on both AOL Huffington Post Media Group destination websites and third party websites, in addition to serving consumer platforms including AOL Mail, AIM, about.me, and mobile experiences. AOL also operates one of the largest Internet subscription access services that serves as another distribution channel for its consumer offerings.
i.TV is the engagement platform for television. Since its founding, i.TV has lead the way in revolutionizing how millions of consumers discover, watch and interact with television shows. With innovative mobile applications, like i.TV for iPhone and iPad and technology partnerships with companies like AOL, Netflix, TiVo and Hulu, i.TV will power the future of engaged television.
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