AOL Acquires 5min Media, Web's Largest Video Content Syndication Platform
Sep 28, 2010
Combination of 5min Media and AOL's Video Capabilities Creates Powerful End-to-End Offering
New York, NY, September 28, 2010 – AOL Inc. (NYSE: AOL) today announced it has acquired 5min Media, the Web's largest video syndication platform.* The acquisition allows AOL to significantly expand its consumer offering of contextually relevant, high-quality video across its sites, increasing the AOL Network's appeal to advertisers and is expected to further enhance the distribution and monetization of AOL-produced original video content throughout the Web.** Deal terms were not disclosed.
"Our acquisition of 5min Media is the latest in a number of steps we have taken this year to better position AOL to capture the growing video opportunity on the Web," said Tim Armstrong, Chairman and Chief Executive Officer of AOL. "AOL is building a video ecosystem for the next decade. 5min Media is the perfect complement to our powerful video capabilities -- it provides a missing piece in the AOL value chain that completes our end-to-end video offering from content creation through syndication and distribution to the consumer experience and monetization."
"AOL and 5min Media share the same excitement about the direction our industry is taking, and our complementary video capabilities make us a compelling fit and an attractive combination for content creators and publishers," said Ran Harnevo, Co-Founder and Chief Executive Officer, 5min Media. "We've seen rapid and successful growth as an independent organization and becoming part of AOL is a natural next step. We're confident that AOL's organizational horsepower, combined with the vast library, audience and syndication capabilities 5min Media offers, present compelling opportunities for AOL as well as the content creators we work with and the publishers we serve."
Leading Video Syndication Network and Library to Enhance AOL's Properties
5min Media is the world's leading video syndication network with a library of more than 200,000 categorized, tagged and rated videos from more than 1,000 of the world's largest media companies and professional independent video producers. Founded in 2006 and headquartered in New York City with offices in Tel Aviv, 5min Media has been named the largest U.S. independent video property by comScore, with more than 20 million unique viewers and more than 130 million video streams (including ad and content videos) in the U.S. in August 2010. 5min Media's growing network of 800 partner sites allows content creators to reach this audience of targeted viewers across 21 different verticals, including six verticals – Home, Food, Beauty / Fashion, Health, Travel and Pets – that lead their categories, according to comScore Video Metrix, August 2010. VideoSeed, 5min Media's proprietary semantic technology, contextually matches the most relevant videos with a partner site's text content to enhance the consumer experience and increase monetization rates.
AOL has already begun to integrate 5min Media's video content on its sites through a commercial agreement executed prior to the acquisition. "With 5min Media we'll be able to add more video inventory to our pages. Importantly, we'll also be able to identify video content holes among our sites, tap our StudioNow capabilities to fill those needs and create a truly 'demand informed' video library," Armstrong said.
Combination Completes Next Step in AOL's Value Chain
With the addition of 5min Media, AOL will significantly increase its consumer offering in video programming and connect consumers with high-quality video. In January, AOL acquired StudioNow, the premier online platform for quality video content creation and distribution. With StudioNow, AOL has formed a fully functional platform to produce high-quality video content in a rapid, cost-effective and scalable way for both AOL as well as third-party publishers. In addition, AOL is forging exciting new partnerships to provide relevant content to specific audiences, including partnering with: The Ellen DeGeneres Show; Marlo Thomas; The Jonas Group and MGX Lab to found Cambio (www.cambio.com); and A Squared Entertainment LLC to create children's content featuring Warren Buffett, Gisele Bündchen, Martha Stewart and the late Carl Sagan.
*comScore Media Metrix data, August 2010
**According to eMarketer, online video advertising spend is expected to grow from $1 billion in 2009 to more than $4 billion by 2014, making it the fastest growing format in online advertising. At the same time, the Cisco Visual Networking Index predicts that video will account for more than 60 percent of all consumer Internet traffic in 2013.Forward-Looking Statements
This press release contains "forward-looking" statements within the meaning of the Private Securities Litigation Reform Act of 1995 regarding business strategies, market potential, future financial and operational performance and other matters. Such forward-looking statements include, but are not limited to, statements regarding the anticipated benefits of the transaction and other statements identified by words such as "may," "will," "intend," "should," "expect" or similar expressions. These statements are based on management's current expectations and beliefs about future events , and are subject to uncertainty and changes in circumstances, including, but not limited to, changes in our plans, strategies and intentions; the competitiveness and quality of our products and services; and the intensity of competition. Any forward-looking information is not a guarantee of future performance and actual results may vary materially from those expressed or implied by the statements herein, due to changes in economic, business, competitive, technological, strategic and/or regulatory factors, as well as factors affecting AOL's operations and business. More detailed information about these factors as they relate to AOL may be found in the section entitled "Risk Factors" in AOL's Annual Report on Form 10-K, filed with the Securities and Exchange Commission. Except as required by law, AOL is under no obligation to, and expressly disclaims any obligation to, update or alter the forward-looking statements contained in this press release, whether as a result of new information, future events or otherwise.
AOL Inc. (NYSE:AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL's owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL's consumer offerings.
About 5min Media
5min Media is the Web's largest video syndication network with more than 20 million unique visitors across its 800 partner sites. The company provides publishers with a comprehensive video platform that includes access to premium content from its library of more than 200,000 vertically segmented videos from thousands of the world's largest media companies and professional independent video producers. 5 Minutes Ltd. was founded in 2006 in Israel and is headquartered in New York City with offices in Tel Aviv. For more information, visit http://solutions.5min.com.
Caroline Campbell (Press)
Eoin Ryan (Investor Relations)