ADTECH Targets the Apple iPad
Jun 17, 2010
London, UK - 17th June 2010 - ADTECH, the international provider of ad serving solutions, and part of AOL Advertising, has today announced support for delivering online advertising across the new iPad from Apple. Available immediately, ADTECH will now help its publisher, agency and ad network customers to specifically target iPad owners on the Web.
"iPad owners have a high technical affinity and are a sophisticated target group," says ADTECH CEO Dirk Freytag. He lists the rejection of flash by Apple devices as yet another reason for the concise identification of iPad users: "Much of the content available on the net is flash based, consequently it is an advantage for our customers if they use the targeting to deliver only flash-free ads to iPads," explains Freytag. More and more display ads now contain flash elements. The iPad targeting solution by ADTECH warrants that agencies, ad networks and publishers can now count on the receipt of their advertising messages by the user and on the proper presentation of the ads.
iPads are identified through the browser ID. To allow users to access the Internet, Apple has preinstalled an extra version of its Safari browser on the device. When they book campaigns, advertisers can now choose the iPhone, xBox, Playstation as well as the iPad as a browser. ADTECH customers have the option to book advertising specifically for the iPad on the adserver.
"Our iPad targeting is browser-recognition based. We are also working on other options to identify mobile devices, so that they can be reached by advertising," concludes Freytag, giving users a preview of things to come in the next few months.
ADTECH AG is an international supplier of digital marketing solutions and is AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH's solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL's owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL's consumer offerings.
Nikki Alvey, The PR Network
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