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ADTECH says "Shalom"

Feb 23, 2011

ADTECH says "Shalom"

Ad server provider enjoys international growth and expands into Israel.

Dreieich, Germany – 23 February 2011 – ADTECH, the international provider of ad serving solutions and part of AOL Advertising, has today announced that it is opening a new office in Israel. With today's announcement, the number of countries around the world where customers work with ADTECH increases to 44.

"Israel is a market with huge online potential - Internet use is even more common here than in Central Europe. The result is very high user and delivery rates," says ADTECH CEO Dirk Freytag. "The companies we are already talking to there are equally forward-looking and as such we have already signed top-10 ad network Artivision and publisher Port2Port."

The team in Ramat Gan will concentrate on sales, customer service and technical advice initially. Michael Sturm, who is in charge of the entire Asian market, will act as the country lead. "The online business in Israel requires a great deal of local know-how, so we have carefully prepared our route to market. I am delighted to be playing an active role in the launch," says Sturm.

Online pros Ursula Mergui and Shlomi Laufer are also on the team. Both have worked in Israel's internet industry for more than ten years.

ADTECH offers support on location in the local language.

Photos are available for download:
Michael Sturm, Director International Business Development:


ADTECH is an international supplier of digital marketing solutions and is AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH's solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.

ADTECH Press contact
Katrin Graewe
+49 61 03 57 15 156

About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL's owned and operated properties and third-party websites.