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ADTECH Names Lou Severine Head of U.S. Sales

Jul 13, 2009

Former Director of Sales at Microsoft Advertising to Lead ADTECH US

New York, NY – July 13, 2009 – ADTECH AG appointed Lou Severine, former Director of Sales North East at Microsoft Advertising, as head of Sales for ADTECH's U.S. operations. Severine will take over the U.S. sales operations from ADTECH's CEO Dirk Freytag, who has been overseeing those responsibilities since its introduction and will continue to lead ADTECH's global operations.

ADTECH, a leading provider of ad serving technology, is an independently operated unit of AOL's digital advertising business. As a well-established ad server provider in Europe, the Middle East and Africa, ADTECH expanded its business to the U.S. in mid-2007 and has already been successful in attracting a blue chip client base.

"With eight years of experience in the digital marketing world and a total of 18 years in sales management and customer service, Lou knows what the U.S. market wants and needs from an ad server, and we're pleased that he recognizes our technology as the best out there," said Freytag. "We've done a great job at making in-roads and a solid footprint in the U.S. in a short time, and we are now recognized as a major player. Our solution and technical support, coupled with backing from AOL, means that we can provide arguably the most comprehensive digital advertising package on the market. Lou is here to grow our presence even further and we're delighted to have him leading the team."

"I'm joining ADTECH at a really exciting time in the online advertising world," said Severine. "Dirk's done a phenomenal job getting the business off the ground in the U.S. and we have fantastic customers on board including Tremor Media, Gannett, The Weather Network and MétéoMédia. With established teams on the East Coast and now on the West Coast, we're well equipped to give publishers and agencies a first class service. I'm looking forward to taking the business to the next level and expanding our reach and influence in the U.S."

Prior to working at Microsoft Advertising, formerly Accipiter Solutions and aQuantive, Inc., Severine held relevant positions at Digital Impact, the provider of online direct marketing enterprise solutions as regional vice president of sales of its eastern region.

ADTECH is a leading international supplier of digital marketing solutions and Platform-A's ad serving platform. The company's flagship product is an integrated ad serving platform. It enables networks, web publishers, advertisers and agencies to manage serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH's ad serving solution differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH handles more than 125 billion ad impressions monthly and its customers include major players like Sky, Hi-Media, Gannett and Fox Networks. The company is a wholly-owned subsidiary of Platform-A.

About Platform-A Inc.
Platform-A, AOL's advertising business, is the industry's largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web's best advertising technologies. Platform-A includes AOL's leading media properties –, AIM, MapQuest, and more – and's third-party networks. Platform-A also includes TACODA's audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, and the UK, and in Japan through a joint venture with Mitsui. Learn more at

Dori Salcido