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ADTECH Introduces ADTECH Lite at ad:tech 2011 in San Francisco

Apr 11, 2011

ADTECH Introduces ADTECH Lite at ad:tech 2011 in San Francisco

Launch of ADTECH Lite Extends ADTECH's Premium Ad Management Technology to Small and Mid-sized Publishers for the First Time for Free

New York, NY – April 11, 2011ADTECH, AOL Advertising's global ad serving platform, announced today a new addition to its suite of ad management offerings, ADTECH Lite. ( With the launch of ADTECH Lite, the industry's leading global ad management platform is now available to small publishers and advertisers at no cost, reaffirming ADTECH's commitment to help start-up and small businesses compete and grow in a global marketplace.

"At ADTECH, we understand that every business has unique capabilities, needs and goals, and ADTECH Lite has been designed as a free offering to support growth for businesses of any size," said Dirk Freytag, president of ADTECH and head of AOL Advertising Product and Technologies. "In offering ADTECH Lite, we are proud to serve the needs of younger and smaller growing businesses and look forward to creating lasting partnerships along the way."

ADTECH Lite: The "Lighter" Side of the ADTECH IQ Ad Serving Platform
With ADTECH Lite, small to mid-sized publishers and advertisers serving 50mm impressions or less will now have the opportunity to utilize a premier ad management technology. ADTECH's core mission is to facilitate optimal efficiency in ad serving and data management processes, and enable the greatest return on digital advertising campaigns. Its integrated and IAB certified ad serving platform enables publishers and advertisers to measure, manage, and serve online advertising campaigns seamlessly. ADTECH Lite is a trim version of ADTECH's premium product, offered free-of-charge to publishers and advertisings serving 50mm impressions or less, but with the flexibility for each company to select advanced features of their choice at an additional cost.

ADTECH Lite features an easy-to-use interface, as well as ad management and targeting capabilities, making this market-leading product available to companies that have not previously had the opportunity to benefit from ADTECH technologies. ADTECH developed the offering in response to a market demand for a solution attainable for developing companies.

"ADTECH is driven by its mission to support each customer with the tools and guidance needed to execute high impact campaigns quickly and seamlessly," said Freytag. "ADTECH Lite is an example of customized, integrated technologies that ADTECH has developed to fit unique needs and demands. We will be demonstrating this solution at the ad:tech SF conference this week."
If attending the ad:Tech San Francisco conference, please visit ADTECH's booth #1609 for a product demo.

ADTECH AG is a global technology solutions company and is AOL Advertising's ad serving platform. The company's flagship product, ADTECH IQ is an integrated ad serving platform that enables web publishers, ad networks, agencies and advertisers to measure, manage, and serve online advertising campaigns including display, video and mobile formats. ADTECH's integrated products are scalable, flexible and easy to implement, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.

About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL's owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL's consumer offerings.
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Media Contact:
Diedre Ayers
AOL Corporate Communications
(212) 652-6355