News / AOL Blog

A Look Back at Our NewFront

Apr 26, 2012

On Tuesday, AOL was excited to be part of our first-ever Digital Content NewFront. In front of a crowd of hundreds of guests including digital marketers, agency representatives and friends of AOL, we presented new offerings and original programming from AOL Video, and the latest innovations from The Huffington Post scheduled to debut later this year, including the launches of "Huffington.", a new iPad magazine app, the Huffington Post Streaming Network and "GPS For The Soul", an iPad app designed to sense your tension level and provide you the right content to lift your mood.

We wanted our NewFront experience to be unique, so we decided to do things a little differently. Splitting the audience into two groups, we created separate experiences for the first half hour, with each panel repeating for the other audience after the half hour was up and the groups switched.

Experience #1, kicked off by AOL's SVP and Head of Sales Jim Norton and led by Janet Balis, SVP & Head of Sales Strategy, was called Powering Ideas, and explored the ways that digital is at a crossroads, and AOL is uniquely positioned to take advantage of this opportunity. Janet shared how AOL builds valuable partnerships to drive results that can move clients' brands forward. Janet took a look back at the content behind Powering Ideas in a post from earlier this morning.

Experience #2 was called Powering Brands, and focused on how AOL is powered by its amazing collection of brands.

After an introduction by AOL Chief Revenue Officer and President of AOL Advertising Ned Brody, Jim Stengel, former Chief Marketing Officer of Procter and Gamble, member of the AOL Board of Directors, and author of "Grow", led a conversation about brand ideals that featured AOL and Huffington Post Editors Michael Hogan (Entertainment), Susan Kaplow (Life and Style), David Kiley (Autos), Christina Norman (Black Voices) and Tim Stevens (Engadget). The editors explained the power and value of brands created through their content.

Next up in Experience #2, Arianna Huffington, President and Editor-in-Chief, The Huffington Post Media Group, gave an update on the growth of the Huffington Post, and highlighted 4 new Huffington Post product launches:

  • Huffington. - A new magazine app that takes the best of the Huffington Post and presents them in the perfect mobile setting.
  • HuffPost Streaming Network - a 24/7 livestreaming network that will combine Huffington Post's editorial philosophy and strong community into a uniquely social video experience
  • GPS for the Soul - an app that will measure your stress level and connect you to content that you need to "restore your balance".
  • Causes - connecting the Huffington Post community brands to help drive awareness of what really matters, through programs like Global Motherhood, in partnership with Johnson & Johnson.

In the final session, led by AOL CEO and Chairman, Tim Armstrong, we introduced The AOL On Network, a new video platform that offers premium content across 14 content channels including food, business, entertainment, style, tech, travel, health and others, and reaches nearly 57 million U.S. consumers.* Read more about The AOL On Network in our blog post from yesterday.

During Tim's session, we were joined by an amazing group of guests on stage:

We then capped off the event with a special surprise. Through our partners at Ford, we were able to give away a new Ford Mustang Convertible to a lucky attendee of the event, and pledged to donate $1 for every mile the winner drove in their car for the next 5 years on behalf of our friends at St Jude's Children's Research Hospital, for whom our friend Marlo Thomas is very passionate about.

All in all, it was a great day for AOL and we hope it was for our attendees as well. Read what the social web was saying in our Storify recap by clicking here or viewing it above.

* comScore March 2012; total U.S. viewers