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Online Advertising Influences Back-to-School Shopping
Posted: July 9, 2008
Filed Under: Advertising
A Platform-A ADlytics Group study found that 83% of back-to-school consumers are somewhat likely to seek in-store deals based on online promotions. As ADlytics Senior Director Stuart Rodnick put it, "Clearly, the online medium has the potential to influence back-to-school revenue, even though most actual purchases are made in stores."
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