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ADTECH Signs Exclusive Agreement with Gannett for Online Ad Serving
Posted: July 14, 2008
Filed Under: Advertising
Gannett Co., Inc., selected ADTECH to be its exclusive online ad serving provider, marking a significant U.S. expansion for Platform-A's ad serving division. As Platform-A President Lynda Clarizio put it, the agreement "is a testament to ADTECH’s tireless efforts to establish itself as a digital ad serving leader in the United States, and a reflection of Platform-A’s commitment to be the solution of choice for publishers looking to maximize online ad revenues." Gannett is a leading international news company that operates 23 TV stations and publishes 85 daily newspapers in the U.S., including USA TODAY, the nation’s largest-selling daily newspaper.
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