Bob Lord

    Photo of Bob Lord
    Executive Vice President and Chief Executive Officer of AOL Platforms

    As Global CEO of AOL Platforms, Bob Lord heads AOL’s industry-leading advertising and technology arm, which reaches marketers and publishers in over 30 countries through Advertising.com, AdLearn Open Platform, Adap.tv, AOL On Network, Be On, ADTECH, MARKETPLACE and Pictela. Bob applies principles from his most recent book, Converge: Transforming Businesses at the Intersection of Marketing and Technology, to innovate AOL Platforms at the intersection of premium and programmatic advertising. From this unique position, AOL Platforms simplifies media planning and buying for advertisers, agencies and publishers, and enables the world’s top marketers to engage with consumers across all screens, formats and types of inventory.

    Previously, Bob served as Razorfish Global CEO and CEO of Publicis Groupe’s Digital Technology Division, which includes Razorfish, the Digitas LBi network and Denuo, and led over 7,500 employees worldwide. During Bob’s tenure as CEO, he was also responsible for driving the agencies’ digital product offerings, Fluent and CRM365, and representing the Groupe’s technology assets on Publicis Groupe’s P12, its Strategic Leadership Team and the board of directors for its VivaKi unit. Prior to his role as CEO, Bob served as Razorfish’s Chief Operating Officer. Before entering the media space, Bob held various positions in technology consulting and engineering. He is a dedicated industry leader, with seats on the Boards of Directors for the Ad Council and IAB, an active member in the TED community, and is a founding member of The Nantucket Project.

    He holds a BS in Engineering from Syracuse University an MBA from Harvard Business School.

  1. HuffPost Live is an award-winning live streaming network. Every discussion is live and unfiltered. Thousands of people from around the globe join HuffPost Live's programming, five days a week, available online, on mobile and on-demand.
     
  2. 600+
    non-profits supported by AOL through pro bono media and employee volunteering programs
     
  3. Cannes Welcome Reception
     
  4. 23%
    Global advertising revenue growth YoY
     
  5. Marketplace

    100+
    Premium Publishers
     
  6. 1
    HuffPost Green ComScore Rank
     
  7. AOL video viewers have increased

    6x
    year over year
     
  8. Programmatic Upfront
     
  9. 510%
    YoY growth for HuffPost Live video views
     
  10. AOLer Samantha Leibovitz says

    I love coming to work every day and being surrounded by such creative, passionate people.
     
 
  1. Make a Difference module on AOL.com

    55B
    Free impressions driven to causes
     
  2. AOL Digital NewFront
     
  3. Adap.tv

    90%
    of Ad Age 100 Advertisers do business on Adap.tv
     
  4. 70%
    increase in Premium Formats
     
  5. Adap.tv

    10B
    Global video impressions delivered every month
     
  6. We award Blue Monsters to our top employees
     
  7. StyleList

    1
    ComScore Rank (Style & Beauty)
     
  8. AOLer Chris Nims says

    I've stayed at AOL for as long as I have because I love what I do, and I love the people with whom I do it.
     
  9. 2x
    Consumers are twice as likely to interact with ads that feature real-time content
     
  10. AOL On offers the most relevant video on every topic sifted, sorted and served to you.
     
 
  1. Explore the stories of trailblazing women and inspire your own through MAKERS.com.
     
  2. 94M
    Monthly views globally on HuffPost
     
  3. Arianna Huffington at AdWeek
     
  4. 300M
    Comments on The Huffington Post
     
  5. Advertising.com

    3B+
    Global impressions per day
     
  6. 25+
    AOL’s proprietary Loft ad format averages more than a 25-second expansion time
     
  7. Anytime, Anywhere Tech Support
     
  8. 47%
    increase in native ad revenue
     
  9. Games.com

    1,500
    Free online games
     
  10. AOLer Ben Hills says

    I like creating something brand new with a great group of people to help drive it forward, including leaders who have the courage and vision to help us do that.