Amy Mitchell is the General Manager and Head of Convertro. She comes with a strong advertising agency background, having led large global accounts across disciplines at Ogilvy & Mather, McCann Worldgroup, and TBWA/Chiat Day. In the last five years she's deep-dived into the world of marketing mix modeling, multi-touch attribution, and software analytics.
She led client services and strategy at three of the top five marketing ROI analytics software start-ups (two of which are now owned by Google and AOL). She's passionate about helping senior marketers translate and interpret customer data and get the most actionable recommendations.