Technology has made the world smaller and more connected, at the same time growing the opportunity and complexity for marketers. To compete globally, brands need a partner who can connect with consumers across markets and scale campaigns internationally.
AOL’s vision is to become the #1 global mobile media technology company, and we’re well on our way. The acquisitions and partnerships we’ve developed over the past two years have yielded a significant increase in global reach with a majority of traffic coming from non-US markets:
- The acquisition of AOL by Verizon, a global leader delivering innovative communications and technology solutions
- Our partnership with Microsoft, extending advertising to leading properties like Xbox, MSN, Skype, and Outlook.com
- Acquisition of global mobile advertising powerhouse Millennial Media
- Organic expansion into more strategic markets internationally
Key to our strategy is having talented, driven, and consultative teams in market. From London to Madrid, and from Singapore to Sydney, AOL has offices in over 22 countries with over 6000 full-time employees. These talented professionals extend mobile-first, video-centric experiences like HuffingtonPost.de, MAKERS UK, and AOL.jp to audiences across the globe and bring leading advertising and monetization platforms to markets worldwide.
While we’ve made significant strides in realizing our global vision, there’s a world of opportunity ahead of us to create premium consumer brands, and scale the most advanced content distribution and monetization platforms available.