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Powering Better Experiences by Driving Game-Changing Research

Vicki Draper - Director, Consumer Analytics & Research

Vicki is the mastermind behind our product and editorial teams, helping them understand consumer needs and how to meet them. Her research enables builders of these teams to figure out what drives targeted audiences toward certain content and products and serve them accordingly.


Her work contributes to the development of better products and editorial, which empowers people every day — both inside and outside of AOL. One way Vicki has helped brands build meaningful connections with audiences is through the launch of Content Moments. This research study looks beyond the content people consume and uncovers what drove them to it in the first place, unveiling what motivates them to engage.