Inspiring Women with Valuable Content
Rebecca’s mission is to inspire women. And that’s what she’s doing as managing editor at MAKERS, a ground-breaking digital platform for women’s stories. But to reach the leaders of tomorrow, Rebecca and the MAKERS team discovered they need to continuously evolve to connect with their ever-changing audiences.
Short-form video is one of the top content formats for millennial women. (Source: AOL Content Moments, 2015) To keep up, MAKERS has adapted its video content into short-form videos that are easy to digest."Data drives the stories that we tell,” Fenton says. “We want to use data to create the most engaging and compelling content that our users relate to."