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Tapping Into People’s Needs, One App at a Time

Drew Lesicko - GM, AOL Alpha

AOL Alpha creates products that connect people globally. From mobile apps that help people easily produce original videos and photos, to apps that help modern brides and grooms plan a wedding, Drew Lesicko is leading the #BrandBuilders charge in a unique way. Research shows that over 50% of app developers take six months or more to design and release an app. The Alpha team strives to get their products to the people in just six weeks. This agile approach helps the team quickly learn how people are using their products so they can make the improvements people want.