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Empowering Journalists With Data

Cavan Sieczkowski - Deputy Director of News and Analytics, The Huffington Post

Cavan believes data can empower everyone in the newsroom — from the leadership team to reporters on the beat. Every week, she leads a “Tuesday Takeaways” meeting to share data with her newsroom. In-depth analysis of data from many touchpoints — social media, video, mobile devices and more — helps the editorial team make critical coverage decisions that lead to better, more relevant stories for HuffPost readers. For example, “12 Perfect Responses to Hillary Clinton Being a Human and Getting Sick,” one of the brand’s top election-season pieces. This story’s unapologetically female lens made a powerful connection with readers, proving that a unique angle can trump a noisy media landscape.