Advertising

NEW YORK, NY – September 29, 2009 – AOL announced that Shashi Seth has joined the company as Senior Vice President of Global Advertising Products, responsible for building and scaling AOL’s advertising platform and developing industry-leading products. Seth comes to AOL from Cooliris, where he served as Chief Revenue Officer. Prior to that he was with Google, where he served most recently as head of monetization for YouTube.

“Shashi is unmatched in the industry as an innovator with an outstanding track record of developing new and better ways to serve advertisers on the Web,” said Jeff Levick, President of Global Advertising and Strategy at AOL. “As we move forward on our strategy of becoming the world’s largest provider of display advertising, Shashi will play a critical role in creating the best products in the business for our advertising partners.”

Shashi Seth has joined AOL as Senior Vice President of Global Advertising Products, responsible for building and scaling AOL’s advertising platform and developing industry-leading products. Seth comes to AOL from Cooliris, where he served as Chief Revenue Officer. Prior to that he was with Google, where he served most recently as head of monetization for YouTube.

The AOL Running Man was one of two favorite icons inducted into the Madison Avenue Advertising Walk of Fame on Sept. 21, beating out 25 other popular mascots. As part of the win, the Running Man will also be recognized in the Advertising Icon Museum. The announcement was made during Advertising Week in New York City.

New York, NY – September 21, 2009 – Online voters selected the AOL Running Man as one of two favorite icons to be inducted in to the Madison Avenue Advertising Walk of Fame, beating out 25 other popular mascots, Advertising Week announced today. The Running Man joins previous winners, including Mr. Peanut, the Pillsbury Dough Boy, the Kool-Aid Man, and Colonel Sanders, on the Advertising Walk of Fame, located in New York City on Madison Avenue between 49th and 50th Streets. Additionally, the AOL Running Man will be recognized in the Advertising Icon Museum. This year also marks the 13th birthday of the AOL Running Man.
   

NEW YORK, NY – September 21, 2009 – AOL today announced that IKEA will work with AOL Advertising to design and execute a display advertising campaign aimed at informing, inspiring and igniting customers to choose IKEA for their home furnishing purchases. Negotiated by IKEA’s media agency of record, Mediaedge:cia  (MEC), this campaign signifies a shift in the company’s advertising approach to include major digital components moving forward.

IKEA and MEC chose AOL because of the integration capabilities that AOL is able to provide. In a collaborative effort with MEC, AOL will create and launch an IKEA microsite that builds on the content provided within three product areas - bedrooms, living rooms and kitchens. This will allow for deeper brand engagement and messaging and will drive traffic to both IKEA.com and the IKEA stores.