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Goowy Offers Widget Advertising Through Platform-A
Posted: July 23, 2008
Filed Under: Advertising
Platform-A will now offer Goowy's widget platform as part of its widget distribution service for advertisers, letting them create a customized "grabbable" Web widget and distribute it across Platform-A. As Lynda Clarizio, President of Platform-A, put it, "Widget-based advertising is gaining momentum in the industry, and Platform-A’s network approach allows our customers to build brands, encourage interaction and drive site traffic."
AOL’s Platform-A Integrates Goowy Into Widget Ad Offering
Posted: July 23, 2008
Filed Under: Advertising
NEW YORK, NY – July 23, 2008 – AOL’s Platform-A announced that it will offer Goowy’s widget creation and management services as part of its widget distribution offering for advertisers. Goowy enables the creation, syndication and measurement of widget-based campaigns as a free, value-added service across Platform-A’s properties and networks. Platform-A, www.platform-a.com, is AOL’s digital advertising business. Goowy forms part of AOL's People Networks business and was acquired by AOL in February 2008.
ADTECH Signs Exclusive Agreement with Gannett for Online Ad Serving
Posted: July 14, 2008
Filed Under: Advertising
Gannett Co., Inc., selected ADTECH to be its exclusive online ad serving provider, marking a significant U.S. expansion for Platform-A's ad serving division.
Platform-A’s ADTECH Signs Agreement with Gannett for Online Ad Serving
Deal Marks U.S. Debut of Leading European Ad Serving Technology
Posted: July 13, 2008
Filed Under: Advertising
New York, NY − July 14, 2008 − AOL today announced that Gannett Co., Inc., has selected ADTECH to be its online ad serving provider. ADTECH is part of Platform-A, http://www.platform-a.com, AOL’s digital advertising business. By striking a relationship with one of the nation’s leading online media companies, ADTECH is significantly expanding in the U.S. market. ADTECH has been an established ad serving leader in Europe for the past ten years.
Online Advertising Influences Back-to-School Shopping
Posted: July 9, 2008
Filed Under: Advertising
A Platform-A ADlytics Group study found that 83% of back-to-school consumers are somewhat likely to seek in-store deals based on online promotions. As ADlytics Senior Director Stuart Rodnick put it, "Clearly, the online medium has the potential to influence back-to-school revenue, even though most actual purchases are made in stores."
Recent Press Releases
- July 17, 2008
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