AOL Hires Penny Harris as International Head of Revenue
August 7 2014, London: AOL today announced that Penny Harris is joining the business as International Head of Revenue. In this newly created role, Harris will be responsible for driving the company's international business and revenue, as well as growing AOL's value proposition outside North America.
Harris will have a particular focus on driving revenue through AOL's programmatic and video platforms in Europe and Asia. She will also be responsible for revenue across AOL's owned and operated sites in the regions, which currently have an average of 120m* monthly unique visitors. Harris will manage a team of multi-market sellers in London, as well as 10 regional sales offices, reporting to Graham Moysey, Head of International and Jim Norton, AOL's Global Head of Media Sales.
Harris joins AOL from Microsoft Advertising Global, where she held the role of Senior Director of Multinational Sales. In her 13 years at Microsoft, she led, developed and managed high-performance multi-national sales teams responsible for servicing cross-screen advertising solutions for brands and media agencies.
Graham Moysey, Head of International, AOL said: "At AOL we are focused on attracting and retaining the best talent in the business and we are thrilled to have someone of Penny's experience and calibre join us. Her track record for building great teams and generating revenue growth in the digital marketplace is exceptional. As we continue to cement our position as a global leader in premium content and programmatic buying and selling, Penny will be essential to driving AOL's revenues and vision on an international scale."
Penny Harris added: "I am very much looking forward to joining AOL, who are at the forefront of cross-screen digital advertising; and whose premium content offering and programmatic ad tech stack is second to none. After 13 years with Microsoft, I am ready for the next challenge and I can't wait to help AOL grow further and thrive in the ever-changing digital marketplace."
Harris's appointment follows AOL's recent announcement that it was making all reserved inventory on its owned and operated sites available programmatically through its propriety DSP in the UK. AOL also recently announced a deal with Havas, who have been named a global charter partner for the ONE by AOL, the first global, cross-screen programmatic advertising platform for brands, agencies and publishers. In recent months, AOL also hired James Harris from IPG Mediabrands as Agency Lead and John Baylon, from Starcom Mediavest in the role of Head of Trading.
Source: ComScore (average between Jan-Mar 2014)
About AOL UK
AOL (UK) Limited is a subsidiary of AOL Inc. (NYSE: AOL), a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.