AOL Hires Penny Harris as International Head of Revenue

August 7 2014, London: AOL today announced that Penny Harris is joining the business as International Head of Revenue. In this newly created role, Harris will be responsible for driving the company's international business and revenue, as well as growing AOL's value proposition outside North America.

Harris will have a particular focus on driving revenue through AOL's programmatic and video platforms in Europe and Asia. She will also be responsible for revenue across AOL's owned and operated sites in the regions, which currently have an average of 120m* monthly unique visitors. Harris will manage a team of multi-market sellers in London, as well as 10 regional sales offices, reporting to Graham Moysey, Head of International and Jim Norton, AOL's Global Head of Media Sales.

Harris joins AOL from Microsoft Advertising Global, where she held the role of Senior Director of Multinational Sales. In her 13 years at Microsoft, she led, developed and managed high-performance multi-national sales teams responsible for servicing cross-screen advertising solutions for brands and media agencies.

Graham Moysey, Head of International, AOL said: "At AOL we are focused on attracting and retaining the best talent in the business and we are thrilled to have someone of Penny's experience and calibre join us. Her track record for building great teams and generating revenue growth in the digital marketplace is exceptional. As we continue to cement our position as a global leader in premium content and programmatic buying and selling, Penny will be essential to driving AOL's revenues and vision on an international scale."

Penny Harris added: "I am very much looking forward to joining AOL, who are at the forefront of cross-screen digital advertising; and whose premium content offering and programmatic ad tech stack is second to none. After 13 years with Microsoft, I am ready for the next challenge and I can't wait to help AOL grow further and thrive in the ever-changing digital marketplace."

Harris's appointment follows AOL's recent announcement that it was making all reserved inventory on its owned and operated sites available programmatically through its propriety DSP in the UK. AOL also recently announced a deal with Havas, who have been named a global charter partner for the ONE by AOL, the first global, cross-screen programmatic advertising platform for brands, agencies and publishers. In recent months, AOL also hired James Harris from IPG Mediabrands as Agency Lead and John Baylon, from Starcom Mediavest in the role of Head of Trading.


Source: ComScore (average between Jan-Mar 2014)

About AOL UK
AOL (UK) Limited is a subsidiary of AOL Inc. (NYSE: AOL), a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

  1. HuffPost Live is an award-winning live streaming network. Every discussion is live and unfiltered. Thousands of people from around the globe join HuffPost Live's programming, five days a week, available online, on mobile and on-demand.
  2. 600+
    non-profits supported by AOL through pro bono media and employee volunteering programs
  3. Cannes Welcome Reception
  4. 18%
    Global advertising revenue growth YoY
  5. Marketplace

    Premium Publishers
  6. 1
    HuffPost Green ComScore Rank
  7. AOL video viewers have increased

    year over year
  8. Programmatic Upfront
  9. 510%
    YoY growth for HuffPost Live video views
  10. AOLer Samantha Leibovitz says

    I love coming to work every day and being surrounded by such creative, passionate people.
  1. Make a Difference module on

    Free impressions driven to causes
  2. AOL Digital NewFront

    of Ad Age 100 Advertisers do business on
  4. 70%
    increase in Premium Formats

    Global video impressions delivered every month
  6. We award Blue Monsters to our top employees
  7. StyleList

    ComScore Rank (Style & Beauty)
  8. AOLer Chris Nims says

    I've stayed at AOL for as long as I have because I love what I do, and I love the people with whom I do it.
  9. 2x
    Consumers are twice as likely to interact with ads that feature real-time content
  10. AOL On offers the most relevant video on every topic sifted, sorted and served to you.
  1. Explore the stories of trailblazing women and inspire your own through
  2. 94M
    Monthly views globally on HuffPost
  3. Arianna Huffington at AdWeek
  4. 300M
    Comments on The Huffington Post

    Global impressions per day
  6. 25+
    AOL’s proprietary Loft ad format averages more than a 25-second expansion time
  7. Anytime, Anywhere Tech Support
  8. 47%
    increase in native ad revenue

    Free online games
  10. AOLer Ben Hills says

    I like creating something brand new with a great group of people to help drive it forward, including leaders who have the courage and vision to help us do that.