AOL Hires John Baylon to Lead Trading in the UK & Europe
May 14th 2014, London: AOL UK today announced that John Baylon is joining the company as Head of UK and European Trading. Baylon will focus on driving the relationships with major and independent holding companies and agency trading groups, to further strengthen AOL's position in the market. He joins from Starcom MediaVest Group (SMG), where he was most recently Head of Trading. In this role, he will report into Noel Penzer, Managing Director of AOL UK.
Baylon has a track record for investment leadership, having worked in the media and advertising industry for 14 years. He joined Starcom MediaVest Group in 2000 and has held a number of roles within the group spanning all advertising channels including TV, radio, display, mobile, online video and social. He most recently held the role of Head of Trading for SMG managing a team responsible for implementational planning and activation across all media.
Noel Penzer, Managing Director, AOL UK said: "We are thrilled to have someone of John's calibre joining AOL UK. He is well known for delivering exceptional partnerships between agencies and media owners, creating intrinsic value for all involved. We have invested heavily in content and platforms and John will be instrumental in continuing our growth trajectory and developing our market position."
John Baylon added: "I am very much looking forward to joining AOL, who are unique in the market with a business built around premium content, video and programmatic platforms. I'm looking forward to taking AOL's Precision and Content Marketing offering to our partners in the agencies and joining a management team who have a successful and winning formula."
AOL recently announced the launch of premium video platform AOL On in the UK and was recently voted number one in online pureplay in the IPA Media Owners Spring Survey.
About AOL UK
AOL (UK) Limited is a subsidiary of AOL Inc. (NYSE: AOL), a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.