AOL Strikes Premium Motion Picture Deal With Miramax

Miramax Channel Will Bring Critically Acclaimed Movies to The AOL On Network for the First Time;
New Partnership to Strengthen AOL's Long-Form Video Offering

NEW YORK, New York - April 23, 2014 – AOL Inc., a leader in premium online video, and Miramax today announced an agreement to bring critically acclaimed, full-length films to U.S. viewers, culminating in the launch of a new Movies experience that will be featured across The AOL On Network. Spanning a range of genres that will include Miramax iconic cult classics, comedies, awarded dramas as well as family and foreign films, this premium, long-form content will now be available to stream free-of-charge across all AOL On experiences including mobile, desktop, and connected devices, all viewed within the Miramax channel.

Through the upcoming Movies experience, AOL viewers will soon have the option of adding critically acclaimed films to their regular rotation of news and entertainment video. Additionally, Miramax's premium content offering will be refreshed monthly. AOL Inc. is currently a top-three online video property in the United States as ranked by comScore, amassing 1.31 billion content views and serving 3.8 billion online video ads this past March alone (comScore Video Metrix).

"We continue to evolve our content strategy to include all screens and all experiences," said Ran Harnevo, President of AOL Video. "With our Miramax partnership, we have our first foray into film and long-form, bringing a cinematic experience to our premium content library and across our connected TV experiences. Having a premium launch partner in Miramax means that we bring some of the best, award-winning content to the web in a format that is easily accessible to consumers."

"Creating an ad-supported Miramax-branded channel on the popular AOL On Network is an exciting step as we remain committed to reaching Miramax fans through new and innovative platforms," said Beth Minehart, EVP Global Digital, Miramax. "We are delighted to partner with AOL on this digital offering, and we look forward to bringing a sampling of our iconic films to the AOL audience through its fast-growing multi-screen distribution network."

With the launch of a new, premium Movies experience with the Miramax channel, AOL is providing its expansive audience with highly desired content from a leading, global film and television studio while simultaneously increasing the availability of award-winning films on the web.

###

About AOL
AOL Inc. (NYSE:AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

About Miramax
Miramax is a leading worldwide film and television studio with a library of more than 700 motion pictures containing some of the most original and acclaimed independent films, such as Pulp Fiction, Chicago, Good Will Hunting, The English Patient, Life is Beautiful and Cinema Paradiso – as well as scores of commercially successful films such as Bridget Jones's Diary and the Scream, Scary Movie and Spy Kids franchises. Collectively, the Miramax library has received 284 Academy Award® nominations and 68 Oscars®, including four Best Picture awards. Miramax's world-class global distribution team has successfully brought this acclaimed collection of titles to existing and emerging platforms in nearly every country in the world.

Miramax's new development projects include both television and film. Currently the studio is working with industry luminaries to create new derivative television series based on their respective award-winning stories and characters. These titles include Gangs of New York with Martin Scorsese, Copland with James Mangold, and Robert Rodriguez's From Dusk Till Dawn: The Series, currently in active production. Film projects include Jeremy Garelick's The Wedding Ringer (starring Kevin Hart, Josh Gad and Kaley Cuoco) to be released by Sony's Screen Gems January 16, 2015. Miramax also recently announced a multi-title, multi-year agreement with The Weinstein Company to create derivative work for film, television and stage.

Miramax was purchased in 2010 by Qatar Holding, together with the investor group led by Miramax Chairman Thomas J. Barrack, Jr.'s Colony Capital, and is headquartered in Santa Monica, California with a sales office in London. For more information, please visit miramax.com.

Social Media
Facebook: facebook.com/Miramax
Twitter: twitter.com/Miramax
Instagram: instagram.com/Miramax
Pinterest: pinterest.com/Miramax

Press Contacts:

Allison Butler
Director of Broadcast Relations, AOL Inc.
202-624-9361
allison.butler@teamaol.com

Lindsey Scott
LaunchSquad for AOL
aol@launchsquad.com
212-564-3665

Dennis Dembia,
Rogers & Cowan for Miramax
310-854-8114
ddembia@rogersandcowan.com

Katie McGhee, Miramax
310-409-4321
kmcghee@miramax.com

  1. HuffPost Live is an award-winning live streaming network. Every discussion is live and unfiltered. Thousands of people from around the globe join HuffPost Live's programming, five days a week, available online, on mobile and on-demand.
     
  2. 600+
    non-profits supported by AOL through pro bono media and employee volunteering programs
     
  3. Cannes Welcome Reception
     
  4. 18%
    Global advertising revenue growth YoY
     
  5. Marketplace

    100+
    Premium Publishers
     
  6. 1
    HuffPost Green ComScore Rank
     
  7. AOL video viewers have increased

    6x
    year over year
     
  8. Programmatic Upfront
     
  9. 510%
    YoY growth for HuffPost Live video views
     
  10. AOLer Samantha Leibovitz says

    I love coming to work every day and being surrounded by such creative, passionate people.
     
 
  1. Make a Difference module on AOL.com

    55B
    Free impressions driven to causes
     
  2. AOL Digital NewFront
     
  3. Adap.tv

    90%
    of Ad Age 100 Advertisers do business on Adap.tv
     
  4. 70%
    increase in Premium Formats
     
  5. Adap.tv

    10B
    Global video impressions delivered every month
     
  6. We award Blue Monsters to our top employees
     
  7. StyleList

    1
    ComScore Rank (Style & Beauty)
     
  8. AOLer Chris Nims says

    I've stayed at AOL for as long as I have because I love what I do, and I love the people with whom I do it.
     
  9. 2x
    Consumers are twice as likely to interact with ads that feature real-time content
     
  10. AOL On offers the most relevant video on every topic sifted, sorted and served to you.
     
 
  1. Explore the stories of trailblazing women and inspire your own through MAKERS.com.
     
  2. 94M
    Monthly views globally on HuffPost
     
  3. Arianna Huffington at AdWeek
     
  4. 300M
    Comments on The Huffington Post
     
  5. Advertising.com

    3B+
    Global impressions per day
     
  6. 25+
    AOL’s proprietary Loft ad format averages more than a 25-second expansion time
     
  7. Anytime, Anywhere Tech Support
     
  8. 47%
    increase in native ad revenue
     
  9. Games.com

    1,500
    Free online games
     
  10. AOLer Ben Hills says

    I like creating something brand new with a great group of people to help drive it forward, including leaders who have the courage and vision to help us do that.