AOL.com Launches Premium Video Experience

NEW YORK, NEW YORK -- APRIL 15, 2014 AOL.com is launching a new premium video experience today, bringing video to the forefront of AOL.com and better serving the AOL.com audience's demand for premium video content. Online video consumption is surging, with 78% of people watching online video every week, and AOL.com users are viewing video content at a rapidly increasing pace – viewing over 158 million videos[1] in March. This launch combines the power of scaled online video with a time-centric programming strategy that meets viewers' interests. The experience will be programmed dynamically based on the insights around the AOL.com audience's daily video viewing habits. New video content will be premiering dynamically throughout the day as 63%[2] of all video viewing on AOL.com happens during the daytime programming window.

This new experience on AOL.com expands on the success of the AOL On Network, which is the second largest in video content streams, and leverages the power of its scaled video content library to provide viewers access to some of the most premium video content online today. Additionally, the new AOL.com video experience enables viewers the ability to enjoy video content at any time, across devices.

Fueling this new video experience on AOL.com, content will be curated from our best-in-class AOL On video providers, including world-class content creators such as Conde Nast Entertainment, short-form clips from ESPN, and the Wall Street Journal (launch list below). Content providers also extend beyond publishers to include brands like HSN that will combine content with compelling commerce offers for the AOL.com audience. AOL.com will also feature video from AOL's owned and operated brands, such as Engadget, HuffPost Live, MAKERS, Moviefone, and StyleList.

Beyond premium content brands, AOL.com is also partnering with an amazing network of individuals who have great insights, expertise, and insider knowledge on the topics that matter to people everywhere – from health and fitness, to entertainment, style, food, technology, sports and parenting. These AOL Experts represent some of the most informed and innovative voices in their fields and will bring exclusive new content to the AOL.com audience. AOL Experts will include Tracy Anderson, Sam Talbot, and Zach King, (launch list below). The AOL Experts roster will continue to grow and expand with AOL's commitment to creating best-in-class original content.

Maureen Sullivan, President of AOL.com and Lifestyle Brands says, "Our audience craves videos that are exciting, current, informative, and entertaining. And we are thrilled to bring just that to the millions who view AOL.com every single day. Our partners are unrivaled, and we'll deliver the best video content on the web to our 21.2M million unique viewers every month."

Tune in to AOL.com to start watching.

Premium Content Providers AOL Experts
Conde Nast Entertainment Tracy Anderson (Fitness)
ESPN Tony Dovolani (Dance)
E! Kennon Earl (Real Estate)
Glamour Stacy Kaiser (Psychology)
HSN Zach King (Vine Viral Star)
Self Dr. Karen Latimer (Health & Parenting)
Simon & Schuster Harley Pasternak (Fitness)
The Wall Street Journal Rachel Roy (Fashion)
Vanity Fair Molly Sims (Lifestyle)
Vogue Sabrina Soto (Lifestyle)
WWE Sam Talbot (Food)
Alexa von Tobel (Personal Finance)
Farnoosh Torabi (Personal Finance)
Essie Weingarten (Beauty)


About AOL
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

[1] Adobe [Omniture Discover] 2014
[2] Adobe [Omniture Discover] 2014

  1. HuffPost Live is an award-winning live streaming network. Every discussion is live and unfiltered. Thousands of people from around the globe join HuffPost Live's programming, five days a week, available online, on mobile and on-demand.
     
  2. 600+
    non-profits supported by AOL through pro bono media and employee volunteering programs
     
  3. Cannes Welcome Reception
     
  4. 23%
    Global advertising revenue growth YoY
     
  5. Marketplace

    100+
    Premium Publishers
     
  6. 1
    HuffPost Green ComScore Rank
     
  7. AOL video viewers have increased

    6x
    year over year
     
  8. Programmatic Upfront
     
  9. 510%
    YoY growth for HuffPost Live video views
     
  10. AOLer Samantha Leibovitz says

    I love coming to work every day and being surrounded by such creative, passionate people.
     
 
  1. Make a Difference module on AOL.com

    55B
    Free impressions driven to causes
     
  2. AOL Digital NewFront
     
  3. Adap.tv

    90%
    of Ad Age 100 Advertisers do business on Adap.tv
     
  4. 70%
    increase in Premium Formats
     
  5. Adap.tv

    10B
    Global video impressions delivered every month
     
  6. We award Blue Monsters to our top employees
     
  7. StyleList

    1
    ComScore Rank (Style & Beauty)
     
  8. AOLer Chris Nims says

    I've stayed at AOL for as long as I have because I love what I do, and I love the people with whom I do it.
     
  9. 2x
    Consumers are twice as likely to interact with ads that feature real-time content
     
  10. AOL On offers the most relevant video on every topic sifted, sorted and served to you.
     
 
  1. Explore the stories of trailblazing women and inspire your own through MAKERS.com.
     
  2. 94M
    Monthly views globally on HuffPost
     
  3. Arianna Huffington at AdWeek
     
  4. 300M
    Comments on The Huffington Post
     
  5. Advertising.com

    3B+
    Global impressions per day
     
  6. 25+
    AOL’s proprietary Loft ad format averages more than a 25-second expansion time
     
  7. Anytime, Anywhere Tech Support
     
  8. 47%
    increase in native ad revenue
     
  9. Games.com

    1,500
    Free online games
     
  10. AOLer Ben Hills says

    I like creating something brand new with a great group of people to help drive it forward, including leaders who have the courage and vision to help us do that.