BERMANBRAUN AND AOL PARTNER TO REINVENT MOVIEFONE
NEW YORK and LOS ANGELES, Oct. 24, 2013 – AOL and BermanBraun today announced they are partnering to reimagine Moviefone and give the iconic entertainment brand a new design and enhanced user experience.
Starting in early 2014, fans of Moviefone will see a fresh look and a more robust offering of entertainment news and content as well as a state of the art utility for consumers to find and watch premium content on all devices.
Founded in 1989 and acquired by AOL in 1999, Moviefone defined its category and has expanded over the years from exclusively providing movie times and ticket information into a trusted voice for Hollywood news and features.
AOL and BermanBraun have previously teamed up to launch and run successful brands such as MANDATORY, PAWNATION and SKYE – which lead their categories in key engagement metrics. PAWNATION recently reached the top spot in the Pets category in comScore rankings.
The AOL-BermanBraun relationship is underpinned by the previously successful collaboration between AOL's Susan Lyne and BermanBraun's Lloyd Braun, who during their time together at ABC oversaw the development of some of the most popular shows on television, including LOST, DESPERATE HOUSEWIVES and GREY'S ANATOMY. Adding to that strength is Gail Berman's success in launching iconic television shows and award-winning visual brands.
"AOL relishes Moviefone's iconic place within the Hollywood culture," said Lyne, CEO of AOL's Brand Group. "Having worked closely with BermanBraun in the past and knowing their deep expertise in all things entertainment, we are excited to partner with them to ensure Moviefone becomes a premiere, multiscreen destination for movie news and information."
Said Berman and Braun: "We look forward to the opportunity to reimagine Moviefone as a vital and essential entertainment brand for the mobile generation."
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
BermanBraun is an independent media company with three divisions - television, feature film and digital - which create and exploit entertainment content and advertising solutions across all platforms throughout the world. The Santa Monica, CA based company, founded by principals Gail Berman and Lloyd Braun in 2007, has established strategic global alliances with a number of media companies throughout the industry, including AOL, YouTube, Starcom Mediavest, Hearst and Microsoft. Most recently, BermanBraun signed an exclusive multi-year production deal to develop new content with MGM, including television and a first look on all theatrical projects in development.
For further information on BermanBraun please go to bermanbraun.com.