Over Indexes in Highly Desirable Audiences Including Women and Moms

New York, NY – October 22, 2012, a division of AOL Inc., today announced a suite of industry-leading brand integrations for marketers looking to reach highly desirable audiences, including women and moms. This announcement follows the recent relaunch of, which includes a brand new cross-platform gaming experience, a refreshed library of more than 5,000 free online games, and new engagement and personalization features.

"With game advertising revenues expected to grow to $7.2 billion by 2016, up from $3.1 billion last year,[i] it's a clear choice for advertisers to buy gaming. To date, the current construct of the gaming industry has made it hard for marketers to determine exactly how to advertise in the gaming space," said John Fox, General Manager of "No one had mastered the balance between advertising and game play, however the power of AOL's ad offerings, plus our strategic partnerships, allows to offer the leading suite of brand integration opportunities."

Brand Integration Opportunities was redesigned with the user and advertiser in mind. Built in HTML5, the responsive design allows the content on the site to dynamically reflow across all screen sizes (mobile, tablet, web) and accepts most major ad formats. This functionality creates an opportunity for marketers to execute a single buy across screens and allows for scalable custom solutions as well.

The suite of premium advertising opportunities includes:
  • Branded Gaming & Advergaming:Create a completely custom game integrating a brand and targeting a specific user base. Or utilize existing, popular games and create exclusive experiences such as exclusive levels, badges, branded hints or other custom executions.
  • In-Game Advertising: Integrate directly into game play at relevant, timely moments, for instance when a player completes a level or achieves a high score, through the adtivity platform powered by our partner appssavvy.
  • Gaming Centers: Take over a section of the site to include games that are relevant to the brand. Among these can be theme-based, time-based, or seasonal-based centers such as Back-to-School, Late Night, Dinner Time or Dads & Grads.
  • Premium display: Execute assets for campaigns across pre-roll and display inventory, including Premium Formats such as Project Devil, powered by Pictela. Additionally, a marketer can choose to imbed a Branded Game within a Premium Format unit for distribution across the AOL and Networks.

These solutions are in addition to the traditional video and display opportunities available across our network to help with reach and scale.

Audience Optimization
Gaming audiences have expanded as the rise of gaming and the proliferation of mobile devices has attracted a much broader segment of the population. The audience of 4.5M users worldwide is incredibly engaged, spending nearly 26 minutes per visit on[ii] The largest audiences on include Women and Moms. In fact, 58% of the audience is women, making one of the top ranking sites in the entire games industry.[iii] We offer the marketer the ability to package games that over-index to specific desired audiences, including Women, Moms and Tech Intenders.

" has a well-established and highly desirable audience for advertisers to tap into," continued Fox. "This coupled with our premium suite of ad products allows marketers to achieve their brand objectives in the gaming industry."

For more information visit

About powers gaming across the Web. We allow millions of users to discover, play and share games across the globe and are a distribution and monetization platform for game developers, publishers and advertisers. is a division of AOL Inc.

About AOL
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
# # #

Media Contact
Mandy Albers

[i]DFC Intelligence Report, September 2011
[ii]comScore Media Metrix, September 2012
[iii]comScore Media Metrix, September 2012

  1. HuffPost Live is an award-winning live streaming network. Every discussion is live and unfiltered. Thousands of people from around the globe join HuffPost Live's programming, five days a week, available online, on mobile and on-demand.
  2. 14k+
    Hours volunteered globally in 2014
  3. Cannes Welcome Reception
  4. 15%
    Global advertising revenue growth YoY
  5. AOL Platforms

    Publisher Partners
  6. 1
    in 13 Video Categories
  7. AOL video viewers have increased

    Year over year
  8. Programmatic Upfront
  9. 510%
    YoY growth for HuffPost Live video views
  10. AOLer Samantha Leibovitz says

    I love coming to work every day and being surrounded by such creative, passionate people.
  1. Make a Difference module on

    Free impressions driven to causes in 2014
  2. AOL Digital NewFront
  3. Video

    Of Ad Age 100 Advertisers do business with AOL
  4. 250%
    Growth in programmatic revenue
  5. Video

    Video ad impressions served each month
  6. We award Blue Monsters to our top employees

    In news
  8. AOLer Chris Nims says

    I've stayed at AOL for as long as I have because I love what I do, and I love the people with whom I do it.
  9. 2x
    Consumers are twice as likely to interact with ads that feature real-time content
  10. AOL On offers the most relevant video on every topic sifted, sorted and served to you.
  1. Explore the stories of trailblazing women and inspire your own through
  2. 94M
    Monthly views globally on HuffPost
  3. Arianna Huffington at AdWeek
  4. 93%
    Cross-device user match rate

    Global impressions per day
  6. 400%
    Increase in programmatic TV campaigns (ONE TV)
  7. Anytime, Anywhere Tech Support
  8. 9%
    Revenue growth in 2014
  9. MapQuest

    Mapping property
  10. Cambio

    The site #BUILTBYGIRLS for girls covers everything from video games and coding to fashion and celebrities to entertain and inspire girls to achieve their goals.