AOL'S ORIGINAL VIDEO LIBRARY TO BE DISTRIBUTED ON YOUTUBE

AOL'S ORIGINAL VIDEO LIBRARY TO BE DISTRIBUTED ON YOUTUBE

Deal Brings Content From Every AOL Brand Including The Huffington Post, TechCrunch and Moviefone to YouTube's Audience; Provides Significant Advertiser Opportunity Across Nearly 20K Premium Videos

NEW YORK, NY – October 1, 2012– AOL today announced that its entire original video content library will be distributed and monetized on YouTube. The deal brings nearly 20,000 high-quality videos from leading AOL brands, including The Huffington Post, TechCrunch and Moviefone, to YouTube's audience. According to comScore's Video Metrix for August 2012, AOL and YouTube's parent company, Google, are the two largest video content properties by number of video streams per month. The announcement was made at Advertising Week 2012 taking place in New York City, October 1-5, 2012.

With a series of key acquisitions in the online video space in recent years, AOL has become one of the dominant forces in the industry. In April, the company launched The AOL On Network, a platform of AOL's complete video offerings and a curated video hub for consumers that offers premium, short-form video across 14 content channels. As of August, The AOL On Network attracts approximately 61 million unique visitors per month and is number one in categories including Autos, Business, Style, Home, Health, Food, Travel and Tech.*

"The AOL brand includes an incredible array of premium video content from some of the most highly-trafficked sites on the web, and this deal provides us with a way to expose that content to a vast new audience," said Ran Harnevo, SVP of Video, AOL. "AOL and YouTube are two of the biggest names in online video today, which makes this deal an important milestone, not just for us, but for the industry as a whole."

The deal brings AOL's vast library of professionally produced video content, including original series Beyond the Battlefield and Little Women, Big Cars, to a new audience of video enthusiasts. The videos will be curated into 22 channels on YouTube.com, including TechCrunch, HuffPost Live, Moviefone, AOL On Style and AOL On Home. Ad sales will be handled by AOL's sales team, opening up a new revenue stream for the company and delivering a significant amount of brand-safe inventory for advertisers.

To learn more about other announcements by AOL and where AOL executives are speaking at Advertising Week 2012, visit advertising.aol.com/advertisingweek.

*comScore Media Metrix, August 2012 Total Videos

About AOL
AOL Inc. (NYSE:AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

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Media Contacts:
Caroline Campbell
AOL Corporate Communications
C.Campbell@teamaol.com
404.444.7970


Lindsey Scott
LaunchSquad for AOL On
aol@launchsquad.com
212.564.3665

  1. HuffPost Live is an award-winning live streaming network. Every discussion is live and unfiltered. Thousands of people from around the globe join HuffPost Live's programming, five days a week, available online, on mobile and on-demand.
     
  2. 600+
    non-profits supported by AOL through pro bono media and employee volunteering programs
     
  3. Cannes Welcome Reception
     
  4. 23%
    Global advertising revenue growth YoY
     
  5. Marketplace

    100+
    Premium Publishers
     
  6. 1
    HuffPost Green ComScore Rank
     
  7. AOL video viewers have increased

    6x
    year over year
     
  8. Programmatic Upfront
     
  9. 510%
    YoY growth for HuffPost Live video views
     
  10. AOLer Samantha Leibovitz says

    I love coming to work every day and being surrounded by such creative, passionate people.
     
 
  1. Make a Difference module on AOL.com

    55B
    Free impressions driven to causes
     
  2. AOL Digital NewFront
     
  3. Adap.tv

    90%
    of Ad Age 100 Advertisers do business on Adap.tv
     
  4. 70%
    increase in Premium Formats
     
  5. Adap.tv

    10B
    Global video impressions delivered every month
     
  6. We award Blue Monsters to our top employees
     
  7. StyleList

    1
    ComScore Rank (Style & Beauty)
     
  8. AOLer Chris Nims says

    I've stayed at AOL for as long as I have because I love what I do, and I love the people with whom I do it.
     
  9. 2x
    Consumers are twice as likely to interact with ads that feature real-time content
     
  10. AOL On offers the most relevant video on every topic sifted, sorted and served to you.
     
 
  1. Explore the stories of trailblazing women and inspire your own through MAKERS.com.
     
  2. 94M
    Monthly views globally on HuffPost
     
  3. Arianna Huffington at AdWeek
     
  4. 300M
    Comments on The Huffington Post
     
  5. Advertising.com

    3B+
    Global impressions per day
     
  6. 25+
    AOL’s proprietary Loft ad format averages more than a 25-second expansion time
     
  7. Anytime, Anywhere Tech Support
     
  8. 47%
    increase in native ad revenue
     
  9. Games.com

    1,500
    Free online games
     
  10. AOLer Ben Hills says

    I like creating something brand new with a great group of people to help drive it forward, including leaders who have the courage and vision to help us do that.