The Art of Living: Le Huffington Post Québec launches Art de Vivre section today

The Art of Living

Le Huffington Post Québec launches Art de Vivre section today

MONTREAL, Aug. 8, 2012 - Le Huffington Post Québec, the first regional edition of The Huffington Post Canada, announces today the launch of Art de Vivre, its new lifestyle section (http://quebec.huffingtonpost.ca/art-de-vivre/). The section covers topics such as food, health, fashion, beauty and relationships and will reflect the unique lifestyle and culture of Quebec.

The site will leverage The Huffington Post's powerful engagement and blogging platform and will deepen the conversations around key lifestyle topics, including the need to unplug from work and technology and ways to improve quality of life.

"I'm delighted that Art de Vivre will be joining the HuffPost Québec family," said Arianna Huffington, president and editor-in-chief of the Huffington Post Media Group. "The section will reinforce some of our key beliefs: that in our hyper-connected world, it's more important than ever to redefine success, embrace our own creativity, and live the lives we want, not the lives we settle for."

The site will be led by editor Myreille Simard, under the direction of the managing editor of Le Huffington Post Québec, Patrick White. Simard has a wealth of experience in creating lifestyle content for digital brands and comes to HuffPost most recently from Mlle.ca, where she was editor-in-chief. Prior to that she was editor-in-chief of Clindoeil.ca and editor of Canoe's Art de Vivre section for Quebec.

Launch week will include a special feature asking Quebecers to share stories through social media on their favourite ways to disconnect, relax and combat stress, complete with expert interviews. Bloggers for Le Huffington Post Art de Vivre include Carrie Macpherson, of the popular lifestyle site Zurbaines, Line Atallah, founder and CEO at TELEGRAPHE, wine expert Yves Mailloux, well-being blogger Catherine Lefebvre, shopping, fashion and restaurant blogger Catherine Martel, etiquette expert Julie Blais-Comeau and many more.

"I am delighted to see the expansion of HuffPost Québec through its newest section, Art de Vivre, with Myreille Simard at the helm," said Patrick White, managing editor, Le Huffington Post Québec. "This will give us a unique opportunity to build our audience and deliver compelling lifestyle news and conversations to our growing Quebec readers."

The Huffington Post Canada first launched in May 2011, with Le Huffington Post Québec following suit eight months later as its first regional edition. Since the launch of Huffington Post Canada, Quebec visitors to all Huffington Post sites have grown by 244%, now reaching close to 600,000 unique visitors. Le Huffington Post Quebec has also grown its Unique Visitors by 156% to over 270,000 UVs* since its launch in February. Le Huffington Post Quebec has an ever-growing social following with a total of 16,132 Facebook followers and 12,895 Twitter followers for the Huffington Post Quebec.

Source: comScore, Inc., Total Canada, Home and Work, June 2012 vs. June 2011. The Huffington Post data from [E] Huffington Post Global. *June 2012 vs. February 2012.

About AOL and The Huffington Post
The Huffington Post is a part of AOL Inc (NYSE: AOL) - AOL is a global media company with the missions to inform, entertain and connect with consumers, advertisers and publishers worldwide. The AOL brand encompasses a robust family of brands, products and digital advertising solutions focusing their efforts on creating original digital content across their suite of properties. We help brands connect with consumers online through innovative ad formats, custom digital advertising solutions, and premium content brands.

For further information please contact Kira LeBlanc, kira.leblanc@teamaol.com (647)291-1598.

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