HUFFPOST CANADA ADDS MUSIC TO ITS PORTFOLIO
HUFFPOST CANADA ADDS MUSIC TO ITS PORTFOLIO
HuffPost Canada Music launches today
HuffPost Canada Music launches today
TORONTO, August 2 – AOL Canada and The Huffington Post Media Group announce today the launch of Huffington Post Canada Music("HuffPost Canada Music") (www.huffingtonpost.ca/music), the newest addition to AOL Canada's family of music properties, which includes AOL Music Canada, Spinner.ca, The Boot, The Boombox, Noisecreep and AOL Radio.
HuffPost Canada Music combines The Huffington Post's powerful engagement and blogging platform with groundbreaking music content, original one-on-one interviews, exclusive videos, performances and more.
"I'm delighted that Music is joining the HuffPost Canada family," said Arianna Huffington, president and editor-in-chief of the Huffington Post Media Group. "For me -- and for almost everyone -- music is an essential ingredient of life, and HuffPost Canada Music will be using all tools at our disposal to enhance our listening experience."
To celebrate the launch, HuffPost Canada Music has teamed up with Universal Music Canada, the country's leading music company, to offer visitors the chance to win a trip for two to New York City to see The Smashing Pumpkins live in concert. The contest invites visitors to test their Smashing Pumpkins knowledge with a unique trivia quiz and then gives them a chance to enter to win.
The site launches with advertising partner Hewlett-Packard (Canada) Co. and their media agency, PHD. Ads for their Back-to-School campaign are running across all AOL music properties, including HuffPost Canada Music.
"AOL Music properties reach close to 950,000 online Canadians each and every month, making it one of the largest online destinations for music news and video in Canada. The addition of HuffPost Music brings with it the unique HuffPost commenting and sharing tools as well as its extensive blogger network, adding a new dimension to AOL's rich music offering for consumers and advertisers, " said Paul Cramp, general manager of male audiences, AOL Canada.
The Huffington Post Canada launched in May 2011 as the first international edition of The Huffington Post, a leading source of news, opinion, entertainment, community and digital information. The Huffington Post reaches 3.4 million online Canadians through its various Canadian channels and sites, covering a wide range of topics from breaking news and politics, to entertainment, finance, living and style and now, music. It has an ever-growing social following, boasting more than 51,000 Facebook fans, more than 36,000 Twitter followers and receiving more than 14,000 comments per week.
*Source: comScore, Inc., Total Canada, Home & Work, June 2012. 3 month average from [M] AOL Music. The Huffington Post data from [E] Huffington Post Global.
About AOL and The Huffington Post
The Huffington Post is a part of AOL Inc (NYSE: AOL) - AOL is a global media company with the missions to inform, entertain and connect with consumers, advertisers and publishers worldwide. The AOL brand encompasses a robust family of brands, products and digital advertising solutions focusing their efforts on creating original digital content across their suite of properties. We help brands connect with consumers online through innovative ad formats, custom digital advertising solutions, and premium content brands.
