BRAD ELDERS RETURNS TO AOL TO LEAD EAST COAST SALES

BRAD ELDERS RETURNS TO AOL TO LEAD EAST COAST SALES

New York, NY (May 2, 2012) – AOL today announced Brad Elders has rejoined the AOL Sales team as Senior Vice President, East Coast Sales. He will oversee sales, account management and marketing on the East Coast and will be responsible for building advertising solutions for major advertisers in New York, Boston, Atlanta, and across the eastern seaboard. He will be based in the New York office and will report to Jim Norton. His first day back at AOL will be May 14, 2012.

"I am thrilled to have Brad rejoin AOL as a part of the advertising leadership team, as we continue to build strategic marketing solutions for our partners and clients," said Jim Norton, Head of Sales, AOL. "Brad has deep industry knowledge and expertise in the marketplace – particularly in video – a strategic focus for AOL, and is a true thought leader in the digital industry."

"No company is more focused on content creation and distribution across platforms than AOL, and I couldn't be more excited to come back to be a part of it," said Elders. "With my diversified background and experience creating solutions that solve problems for marketers, I look forward to working with the AOL team to put the power of the AOL platform to work in new and unique ways for our clients."

With over 20 years of experience in media, Elders most recently served as Senior Vice President, Sales at Function(x), where he was responsible for developing the go-to-market strategy and building a national sales team to support Viggle, the company's recently launched Social Television Platform. Prior to Function(x), Elders served as the Vice President of Video Sales for AOL, through AOL's acquisition of 5min Media in September 2010. Prior to that role, Elders served as the Chief Operating Officer of TidalTV, a video advertising start-up, and also served as the SVP of North American sales for IPTV provider Joost. Earlier on in his career, Elders ran national sales for Massive Incorporated, a video game advertising pioneer (acquired by Microsoft) and built and led a new business development team at MTV Networks whose core mission was to diversify MTV's advertising business.

Elders is a frequent industry speaker on topics that include online video and emerging media platform monetization. He holds a Bachelor of Arts in History from Dartmouth College and resides in Darien, CT with his wife and three children.

About AOL
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

###

Media Contact:
Mandy Albers
Phone: 212-652-6394
mandy.albers@teamaol.com

  1. HuffPost Live is an award-winning live streaming network. Every discussion is live and unfiltered. Thousands of people from around the globe join HuffPost Live's programming, five days a week, available online, on mobile and on-demand.
     
  2. 70B+
    Impressions have been donated to over 500 nonprofits
     
  3. Cannes Welcome Reception
     
  4. MAKERS

    90M
    Video views since launch
     
  5. 90%
    Of Ad Age Top 100 Advertisers have accessed the One by AOL: Video DSP
     
  6. AOLer Samantha Leibovitz says

    I love coming to work every day and being surrounded by such creative, passionate people.
     
  7. AOL video viewers have increased

    6x
    Year over year
     
  8. Programmatic Upfront
     
  9. MapQuest
    Most downloaded AOL app in 2015
     
 
  1. AOL

    #1
    News Television and Video Sales Organizations
     
  2. AOL Digital NewFront
     
  3. 2800+
    Students were positively impacted by AOL computer science education programs in 2015
     
  4. AOL Video

    157M
    Unduplicated unique viewers in the U.S. Growth in programmatic revenue
     
  5. 250%
    Growth in programmatic revenue
     
  6. MapQuest

    #2
    Mapping solution in the U.S.
     
  7. AOL On offers the most relevant video on every topic sifted, sorted and served to you.
     
 
  1. Explore the stories of trailblazing women and inspire your own through MAKERS.com.
     
  2. The Huffington Post

    200M
    Unique visitors across 15 global editions
     
  3. Arianna Huffington at AdWeek
     
  4. 93%
    Cross-device user match rate
     
  5. Advertising.com

    12,000
    Advertisers around the globe
     
  6. AOLer Chris Nims says

    I've stayed at AOL for as long as I have because I love what I do, and I love the people with whom I do it.
     
  7. Anytime, Anywhere Tech Support
     
  8. Cambio

    #2
    The site #BUILTBYGIRLS for girls covers everything from video games and coding to fashion and celebrities to entertain and inspire girls to achieve their goals.