FASHION EXPERT NINA GARCIA TEAMS WITH AOL TO LAUNCH ORIGINAL VIDEO SERIES
TO LAUNCH ORIGINAL VIDEO SERIES
Style Series Launching Fall 2012 on AOL On Style
New York, NY (April 24, 2012)– AOL today announced a partnership to create a fashion and lifestyle show with Nina Garcia, Fashion Director of Marie Claire, New York Times best-selling fashion/style author and judge on the hit show "Project Runway." The original series will be seen on AOL's newly launched AOL On Style channel and across AOL brands including Stylelist, HuffPost Style and HuffPost Women. The announcement was made today to more than 450 brand advertisers, marketers, agencies and digital and TV media buyers at AOL's NewFront event in New York City.
Whether you're embarking on a new relationship, just starting a new career or have a new baby, two things just happened: you found a new life and you lost your groove. The swag, thrill and the mojo of your look is totally gone and there's only one woman who can help you get it back: Nina Garcia. Life changes are natural, but it doesn't mean forgetting how to put your best foot forward to present the new version of Powerful You. From identifying your new basics to editing out those pieces that are a thing of the past, Nina is the secret weapon to helping every woman stand tall and feel incredible while eliminating those wardrobe malfunctions that could bring you down. A big makeover for a big change, this is the show every woman at a crossroads needs to jump start her new beginning. AOL plans to co-produce the show with Hud:sun Media.
In addition to the original series, Nina will also curate AOL On Style playlists, sharing her passions and unique perspectives on fashion through videos. Curators are influential luminaries from AOL On channels including fashion, food, tech, business, entertainment, travel, health and others, and aligns with AOL's goal to program video content our audiences should be watching now, on every topic, across multiple sites and devices.
"We are thrilled to partner on a number of levels with one of fashion and style's biggest influencers, Nina Garcia," said Karen Cahn, GM, Branded Experiences. "Our internal data shows that AOL users love Nina and based on that, we think her upcoming show on the AOL On Style channel will be engaging and highly viewed. AOL is all about bringing high-quality video content and social experiences to its users across multiple screens and this show will not disappoint."
"Fashion can be transformative and empowering, and I'm excited to use the AOL platform to inspire women – whether it's offering a quick tip on how to improve their lives or how to re-imagine their looks," said Nina Garcia, Fashion Director of Marie Claire. "The Internet is a great resource for that and I'm excited about this show because I believe in digital entertainment and its power to inform and connect women around the globe."
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
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