PATCH NAMES ALL-STAR MARK TEIXEIRA "COMMISSIONER OF PATCH BASEBALL"

PATCH NAMES ALL-STAR MARK TEIXEIRA
"COMMISSIONER OF PATCH BASEBALL"

Partnership with Superstar First Baseman Will Offer Exclusive Benefits to
Young Athletes and Little League Coaches in 850+ Patch Communities

April 10, 2012 -- Patch, AOL's leading platform of over 850 hyperlocal news, information and engagement sites, has appointed Mark Teixeira, four-time Gold Glove winner, as the Commissioner of Patch Baseball.

The two-time All-Star and four-time Gold Glove Award winner will interact with Patch users by regularly responding to questions, sharing baseball tips, and posting exclusive videos. Teixeira will also offer young athletes advice on how to stay in shape and why healthful eating is so important for optimal performance.

"I live in a Patch town now and I keep tabs on my original hometown via the Patch site there, so I've seen the ways that Patch supports its communities," commented Teixeira. "I'm excited to be a part of that by connecting with Patch users who have the same passion for baseball that I do.I'm eager to see what kinds of questions they toss my way!"

"Baseball is such an important part of so many of the communities we're in - and if something's important to our users, it's important to Patch," said Rachel Feddersen, Chief Content Officer at Patch. "Mark is a great representative of what Patch stands for. We're thrilled to offer this exclusive opportunity for our communities' baseball players, from little leaguers to college prospects, to interact with this World Series champion."

Patch has long been a supporter of local athletics, having sponsored over a hundred teams and sporting events in Patch towns in its 3-year history, including more than 60 little league teams.

Launched in 2009, Patch more than tripled its UV traffic between December 2010 and December 2011, which made it the fourth largest regional/local property online at the time (comScore, January 2012). With the mission of becoming the most trusted source of local news and information via a platform of hyperlocal sites, Patch is managed by professional local journalists and photographers. Patch is also the premier online destination for residents who want to participate in discussions, post announcements and event information, share their perspectives via Patch's blogging platform, and get involved in their communities. In addition, business owners and advertisers benefit from Patch's unique ability to geotarget new and existing customers. Serving as the eyes and ears for what is happening at the grassroots level across the country, Patch is now in over 850 communities in 22 states plus Washington, D.C.


CONTACT:
Janine Iamunno
Patch
janine@patch.com/ 212.274.2282

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