ADTECH Teams up with Six Mobile Mediation Suppliers to Roll Out New Service for Clients

ADTECH Teams up with Six Mobile Mediation Suppliers to Roll Out New Service for Clients

Dreieich, 8th February 2012- ADTECH, a leading provider of ad serving technology and part of the AOL Advertising.com Group, has today announced partnerships with six suppliers for mobile mediation. The new partners include: InMobi, Inneractive, Millennial Media, Mojiva, Nexage and Smaato. The partnerships, which bring together the expertise of ADTECH's mobile ad server and six leading/global mobile ad optimisation platforms, is expected to help clients all over the world to better manage their mobile ad space, enabling them to increase revenue.

"We are in the business to help our publisher and network clients maximise revenues on their mobile inventory," said Erhard Neumann, CEO of ADTECH. "By partnering with these mediation networks we give clients the option to increase ad-fill rates and this way to have the capability to increase revenue too."

ADTECH has developed and launched a new mediation interface within its solution which will provide a direct connection between the adserver and the mobile ad optimisation platforms from InMobi, Inneractive, Millennial Media, Mojiva, Nexage and Smaato. The interface gives ADTECH clients access to tier 1 brands and advertisers.

"We are excited to extend our partnership with ADTECH, combining their leadership in ad serving with our market-leading Nexage Exchange," said Ernie Cormier, CEO and president of Nexage. "This partnership enables us to bring powerful and reliable capabilities to our customers, further differentiate on the basis of the quality and completeness of technology, and bring more liquidity to the market."

"The ADTECH and Smaato alliance enables premium publishers to more efficiently monetize high volume sites with an automated, auction-based sales platform. The complimentary technical strengths of both companies," says Smaato CEO Ragnar Kruse, "and means publishers can build a virtual ad salesforce and sell their inventory more effectively."

ADTECH is constantly working to develop its mobile adserving offering. Only a few weeks ago the company has launched its new Mobile SDK to ease in-app advertising.

-ENDS-

About ADTECH
ADTECH is an international supplier of digital marketing solutions and is part of AOL Advertising.com Group. For more than 14 years, ADTECH has delivered digital marketing solutions around the globe. Its core product is the ad serving solution ADTECH IQ for display, video, mobile and rich media ads. It allows marketing specialists, agencies and advertisers to manage and evaluate these forms of advertising in one and the same booking environment. The adserver seamlessly integrates other applications, including sales management and business analytics.
According to OVK Adserver Benchmark, ADTECH adservers lead the way in speed and availability. ADTECH also provides high-quality customer service and local know-how. Its global customer base includes major players such as InteractiveMedia, BSkyB, Hi-media Deutschland and Gannett.

For more information please visit: www.adtech.com

About AOL
Having helped millions of Americans to get online, AOL Inc. (NYSE: AOL) is on a mission to inform, entertain and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. From time to time, we post information about AOL on our investor relations website (http://ir.aol.com) and our official corporate blog (http://blog.aol.com).

Media Contact:
Mandy Albers
212-652-6394
mandy.albers@teamaol.com

  1. HuffPost Live is an award-winning live streaming network. Every discussion is live and unfiltered. Thousands of people from around the globe join HuffPost Live's programming, five days a week, available online, on mobile and on-demand.
     
  2. 70B+
    Impressions have been donated to over 500 nonprofits
     
  3. Cannes Welcome Reception
     
  4. MAKERS

    90M
    Video views since launch
     
  5. 90%
    Of Ad Age Top 100 Advertisers have accessed the One by AOL: Video DSP
     
  6. AOLer Samantha Leibovitz says

    I love coming to work every day and being surrounded by such creative, passionate people.
     
  7. AOL video viewers have increased

    6x
    Year over year
     
  8. Programmatic Upfront
     
  9. MapQuest
    Most downloaded AOL app in 2015
     
 
  1. AOL

    #1
    News Television and Video Sales Organizations
     
  2. AOL Digital NewFront
     
  3. 2800+
    Students were positively impacted by AOL computer science education programs in 2015
     
  4. AOL Video

    157M
    Unduplicated unique viewers in the U.S. Growth in programmatic revenue
     
  5. 250%
    Growth in programmatic revenue
     
  6. MapQuest

    #2
    Mapping solution in the U.S.
     
  7. AOL On offers the most relevant video on every topic sifted, sorted and served to you.
     
 
  1. Explore the stories of trailblazing women and inspire your own through MAKERS.com.
     
  2. The Huffington Post

    200M
    Unique visitors across 15 global editions
     
  3. Arianna Huffington at AdWeek
     
  4. 93%
    Cross-device user match rate
     
  5. Advertising.com

    12,000
    Advertisers around the globe
     
  6. AOLer Chris Nims says

    I've stayed at AOL for as long as I have because I love what I do, and I love the people with whom I do it.
     
  7. Anytime, Anywhere Tech Support
     
  8. Cambio

    #2
    The site #BUILTBYGIRLS for girls covers everything from video games and coding to fashion and celebrities to entertain and inspire girls to achieve their goals.