Alliance to Offer Exclusive Benefits To Patch Subscribers in 70+ NJ Communities
In Celebration of Team's 35 Years in the Garden State

EAST RUTHERFORD, NJ -- January 30, 2012 -- Building on its mission to support and engage its communities, Patch, AOL's platform of over 850 hyperlocal news, information and engagement sites, has aligned with NETS Basketball to give an assist to fans by bringing exclusive offers tied to the team's 35th and final season in New Jersey.

One element of the Patch/NETS alliance, "Celebrate New Jersey County Nights," includes opportunities to attend five NETS home games between February 1 and March 14 in which Patch readers from the more than 70 sites in New Jersey will be eligible for lower-level tickets priced at $15 for each game and $10 each for 100-level seats. Fans can also enjoy Patch-tailored on-court promotions. Readers can get tickets by visiting their local New Jersey Patch and searching for "NETS Tickets."

"We're delighted to be able to align with the NETS to celebrate New Jersey, the state where we launched our very first sites," said Patch president Warren Webster. "Honoring our many local heroes and offering benefits like discounted tickets fits squarely within Patch's mission of serving local communities."

"We're thrilled to celebrate our final season in New Jersey with this exciting alliance with Patch," said Chris Brahe, Senior Vice President of Partnership Sales & Marketing for NETS Basketball. "Patch is an outstanding news source for so many towns in New Jersey, and continues to develop an important presence in our future home of Brooklyn."

Patch and the NETS will jointly honor a local hero from the representative counties and offer ballboy/girl opportunities for local youth on each of those nights. "Celebrate New Jersey County Nights" are set for:
  • February 1 - Morris/Monmouth County ( vs. Detroit)
  • February 8 - Passaic/Hudson County (vs. Detroit)
  • February 15 - Union/Ocean/Middlesex County (vs. Memphis)
  • March 12 - Bergen County (vs. Milwaukee)
  • March 14 - Essex County (vs. Toronto)

A special bonus for fans attending any of the "Celebrate New Jersey County Nights" is the opportunity to visit the Patch booth located on the Prudential Center concourse to enter for the chance to win a basketball autographed by a NETS player plus four Nets tickets to a future game. One winner will be selected by random drawing on each "County Night."

Patch's alliance with the NETS will run throughout the regular NBA season and deliver multi-tiered advertising and promotional elements including exclusive content for Patch websites.

For more information on NETS Basketball visit To learn more about Patch in New Jersey, visit and click on towns listed under "New Jersey."

Launched in 2009, Patch more than tripled its UV traffic between December 2010 and December 2011, making it the fourth largest regional/local property online (comScore, January 2011). With the mission of becoming the most trusted source of local news and information via a platform of hyperlocal sites, it is managed by professional local journalists and photographers. Patch is also the premier online destination for residents who want to participate in discussions, post announcements and event information, share their perspectives via Patch's blogging platform, and get involved in their communities. In addition, business owners and advertisers benefit from Patch's unique ability to geotarget new and existing customers. Serving as the eyes and ears for what is happening at the grassroots level across the country, Patch is now in over 850 communities in 22 states plus Washington, D.C.

Barry Baum
NETS Basketball

Sheila Jamison

  1. HuffPost Live is an award-winning live streaming network. Every discussion is live and unfiltered. Thousands of people from around the globe join HuffPost Live's programming, five days a week, available online, on mobile and on-demand.
  2. 600+
    non-profits supported by AOL through pro bono media and employee volunteering programs
  3. Cannes Welcome Reception
  4. 15%
    Global advertising revenue growth YoY
  5. Marketplace

    Premium Publishers
  6. 1
    HuffPost Green ComScore Rank
  7. AOL video viewers have increased

    year over year
  8. Programmatic Upfront
  9. 510%
    YoY growth for HuffPost Live video views
  10. AOLer Samantha Leibovitz says

    I love coming to work every day and being surrounded by such creative, passionate people.
  1. Make a Difference module on

    Free impressions driven to causes
  2. AOL Digital NewFront

    of Ad Age 100 Advertisers do business on
  4. 70%
    increase in Premium Formats

    Global video impressions delivered every month
  6. We award Blue Monsters to our top employees
  7. StyleList

    ComScore Rank (Style & Beauty)
  8. AOLer Chris Nims says

    I've stayed at AOL for as long as I have because I love what I do, and I love the people with whom I do it.
  9. 2x
    Consumers are twice as likely to interact with ads that feature real-time content
  10. AOL On offers the most relevant video on every topic sifted, sorted and served to you.
  1. Explore the stories of trailblazing women and inspire your own through
  2. 94M
    Monthly views globally on HuffPost
  3. Arianna Huffington at AdWeek
  4. 300M
    Comments on The Huffington Post

    Global impressions per day
  6. 25+
    AOL’s proprietary Loft ad format averages more than a 25-second expansion time
  7. Anytime, Anywhere Tech Support

    Free online games
  10. AOLer Ben Hills says

    I like creating something brand new with a great group of people to help drive it forward, including leaders who have the courage and vision to help us do that.