ADTECH Implements New IAB OpenRTB Standard

ADTECH Implements New IAB OpenRTB Standard

ADTECH supports Real Time Bidding (RTB) business of its publisher and ad network clients.

Dreieich, 25 January 2012- ADTECH, a leading provider of ad serving technology and part of the AOL Advertising.com Group, has today announced that its ad management solution, ADTECH IQ, now complies with the IAB's (Interactive Advertising Bureau) OpenRTB standard. In addition, ADTECH is collaborating on these guidelines within the IAB's working group.

"The OpenRTB standard is the protocol of choice for us," said Mark Thielen, CTO at ADTECH. "It will ease interaction between our ad serving clients and RTB platforms through our ad server. For us it is a given that we are involved in the development of standards and that we work quickly to implement them into practical applications once they become available."

He continued: "From our perspective, agreeing common communication guidelines for the entire real time bidding sector is crucial because it makes workflow and procedures more transparent. It eases the exchange of data between all parties involved – from DSPs, SSP and ad servers – and enables effective collaboration.

"OpenRTB standards were created to unlock the growth potential in real-time bidding by providing a more efficient way for buyers and sellers to conduct business in the advertising marketplace," said Patrick Dolan, Executive Vice President and COO, IAB. "We applaud ADTECH IQ for being officially compliant with the standards, and we look forward to their participation in the IAB RTB working group. Their expertise and insights will prove invaluable as we continue to actively develop and promote OpenRTB standards throughout the ecosystem."

Standards are extremely important to ADTECH and the digital media industry as a whole since they ensure effective cooperation of our entire sector and make it more professional. ADTECH, as an international provider, will promote these standards worldwide to take them to the next level towards industry-wide adoption."

A detailed description of the OpenRTB standard can be found at the following website: http://openrtb.info
-ENDS-

About ADTECH
ADTECH is an international supplier of digital marketing solutions and is part of AOL Advertising.com Group. For more than 14 years, ADTECH has delivered digital marketing solutions around the globe. Its core product is the ad serving solution ADTECH IQ for display, video, mobile and rich media ads. It allows marketing specialists, agencies and advertisers to manage and evaluate these forms of advertising in one and the same booking environment. The adserver seamlessly integrates other applications, including sales management and business analytics.

According to OVK Adserver Benchmark, ADTECH adservers lead the way in speed and availability. ADTECH also provides high-quality customer service and local know-how. Its global customer base includes major players such as InteractiveMedia, BSkyB, Hi-media Deutschland and Gannett.

For more information please visit: www.adtech.com

About AOL
Having helped millions of Americans to get online, AOL Inc. (NYSE: AOL) is on a mission to inform, entertain and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

From time to time, we post information about AOL on our investor relations website (http://ir.aol.com) and our official corporate blog (http://blog.aol.com).

Media Contact:
Mandy Albers
212-652-6394
mandy.albers@teamaol.com

  1. HuffPost Live is an award-winning live streaming network. Every discussion is live and unfiltered. Thousands of people from around the globe join HuffPost Live's programming, five days a week, available online, on mobile and on-demand.
     
  2. 70B+
    Impressions have been donated to over 500 nonprofits
     
  3. Cannes Welcome Reception
     
  4. MAKERS

    90M
    Video views since launch
     
  5. 90%
    Of Ad Age Top 100 Advertisers have accessed the One by AOL: Video DSP
     
  6. AOLer Samantha Leibovitz says

    I love coming to work every day and being surrounded by such creative, passionate people.
     
  7. AOL video viewers have increased

    6x
    Year over year
     
  8. Programmatic Upfront
     
  9. MapQuest
    Most downloaded AOL app in 2015
     
 
  1. AOL

    #1
    News Television and Video Sales Organizations
     
  2. AOL Digital NewFront
     
  3. 2800+
    Students were positively impacted by AOL computer science education programs in 2015
     
  4. AOL Video

    157M
    Unduplicated unique viewers in the U.S. Growth in programmatic revenue
     
  5. 250%
    Growth in programmatic revenue
     
  6. MapQuest

    #2
    Mapping solution in the U.S.
     
  7. AOL On offers the most relevant video on every topic sifted, sorted and served to you.
     
 
  1. Explore the stories of trailblazing women and inspire your own through MAKERS.com.
     
  2. The Huffington Post

    200M
    Unique visitors across 15 global editions
     
  3. Arianna Huffington at AdWeek
     
  4. 93%
    Cross-device user match rate
     
  5. Advertising.com

    12,000
    Advertisers around the globe
     
  6. AOLer Chris Nims says

    I've stayed at AOL for as long as I have because I love what I do, and I love the people with whom I do it.
     
  7. Anytime, Anywhere Tech Support
     
  8. Cambio

    #2
    The site #BUILTBYGIRLS for girls covers everything from video games and coding to fashion and celebrities to entertain and inspire girls to achieve their goals.