AOL LAUNCHES LIFESTORE.COM, A NEW DESTINATION FOR SUBSCRIPTION PRODUCTS, SERVICES AND TOOLS
AOL LAUNCHES LIFESTORE.COM,
A NEW DESTINATION FOR SUBSCRIPTION PRODUCTS,
SERVICES AND TOOLS
AOL TECHGURU INTRODUCED,
A SIMPLE AND SAFE REMOTE TECH SUPPORT SERVICE
FOR CONSUMERS AND SMALL BUSINESSES
New York, NY, June 16, 2011 – AOL Inc. (NYSE: AOL) announced today the rebranding and expansion of its online store, Lifestore.com, www.lifestore.com, that offers consumers a variety of quality services from a source they trust. Lifestore reflects AOL's commitment to providing its customers with benefits that include great deals on a range of subscription products and services – from PC utilities and top notch tech support to online learning, diet and fitness programs – all geared toward improving their lives both online and off.
"We are actively engaged in offering an increasing number of subscription services and tools to consumers," said Arthur Minson, AOL's Chief Financial and Administrative Officer. "We've partnered with leading companies to provide best-in-class solutions to a whole range of consumer needs. With over 30 products currently available, Lifestore.com is a curated experience that provides consumers with products and services that help make their lives easier, safer and more fulfilling."
AOL TechGuru www.aoltechguru.com, launching today, is the latest addition to an impressive list of premium products and services offered through Lifestore and available to all consumers. TechGuru provides anywhere, anytime remote technical support for individuals, families and small businesses, offering a complete suite of options to fix, set up, protect and fully support computers and devices, with no appointment needed. Experts are able to diagnose and repair technical problems quickly and safely with no geek-speak, eliminating the need to take a computer to a store or wait for someone to come to your home.
"Computer problems can be incredibly frustrating. We have heard from our customers that they want easy tech support solutions to a range of computer problems and most important of all, want those solutions to come from a trusted source and at an affordable price," said Renee Soulliard, SVP of Marketing for AOL Paid Services. "AOL TechGuru (www.aoltechguru.com) takes the stress out of technology issues --from set up to repair -- with immediate and ongoing solutions from one of the most trusted technology providers."
The Lifestore from AOL is organized into several product categories: PC tools and storage; computer security; health and fitness; online learning; family and kids; computer setup; and technical support. Many of the products and services offer a free trial to consumers.
About AOL
AOL Inc. (NYSE: AOL) is a premier global media company with a suite of brands and products serving consumers, advertisers and publishers worldwide. The AOL Huffington Post Media Group is a leading source of news, opinion, entertainment, community and digital information comprised of a wide range of destination websites, including AOL.com, The Huffington Post,TechCrunch, Moviefone, Engadget, Patch, AOL Music, StyleList and MapQuest. The AOL Advertising.com Group includes Advertising.com, ADTECH, Pictela, Video, inclusive of AOL Video, goviral and 5min Media, Content Solutions and Sponsored Listings and serves a combined content and advertising market at scale through video, brand advertising, content and ad serving. AOL is focused on engaging consumers and providing online advertising services and solutions on both AOL Huffington Post Media Group destination websites and third party websites, in addition to serving consumer platforms including AOL Mail, AIM, about.me, and mobile experiences. AOL also operates one of the largest Internet subscription access services in the United States, which serves as another distribution channel for its consumer offerings.
Contacts:
AOL Corporate Communications
Graham James
212 206 5012
Emily Hom
Emily.Hom@teamaol.com
Emily.Hom@teamaol.com
917 606 4637
