AOL CANADA AND ITS MUSIC SITE SPINNER.CA TAKE OVER YONGE AND DUNDAS SQUARE TO WELCOME DEVO AND MEN WITHOUT HATS FOR NXNE
TORONTO: June 13, 2011- AOL Canada and Spinner.ca today announced they will take over Yonge and Dundas Square for this year's NXNE music festival at the June 18 DEVO and Men Without Hats concert. Bringing back old school music with new wave marketing, AOL Canada heats things up with, a MyNXNE iPhone app, social contesting, an AOL booth, billboard domination and more!
AOL Canada's partnered with Shweet.com for a social contesting platform and to create the MyNXNE iPhone app that provides festival information and chances to win prizes on the go. On both Spinner.ca and via the MyNXNE app, consumers can win concert access and other Spinner and NXNE prizes by sharing Spinner.ca articles to their social networks. The MyNXNE iPhone app is available for download now at: http://itunes.apple.com/us/app/mynxne-2011/id437573753?mt=8&ls=1
"Much like AOL, our mission is to introduce people to great content, products and brands that suit their lifestyle," says Keith Bates, founder and CEO, Shweet.com. "NXNE was the perfect opportunity to reach music lovers with exciting prizes and access to some of the hottest music acts in the city."
Additionally, the AOL Canada booth on site will welcome concert go-ers with hot-pressed custom AOL/NXNE t-shirts. AOL's very own, Spinner.ca's music editor and scene expert, Josh Ostroff, who will be interviewing bands backstage including DEVO and Men Without Hats. This original online video will be available on the AOL sites.
AOL will dominate the square with three tri-vision boards and video ads that showcase AOL properties, including Spinner.ca, the new AOL.ca homepage and the recently launched HuffingtonPost.ca. The ads will run for eight weeks beginning June 13th and video ads will also be shown in the PATH, Downtown Toronto's underground walkway servicing 28 km of shopping and entertainment.
"We've really expanded our creative wings for 17th year of NXNE and cannot wait to see it all come together," says Laura Pearce, director of marketing, AOL Canada. "AOL is in great company partnering with one of the most innovative social marketing sites, Shweet.com and being a part of the largest music festival the city sees in one of the busiest spots in Toronto."
AOL Canada's music channel, including Spinner.ca, ranks number one in the entertainment- music category on ad-focused websites, reaching 2.5 million Canadians[i]
AOL Canada is a proud sponsor of one of the summer's most anticipated music events, NXNE Festival and Conference, Canada's stage for emerging talent and musically-famed artists alike. The festival runs for seven days and nights beginning June 13th in locations all over Toronto.
AOL Inc. (NYSE: AOL) is a premier global media company with a suite of brands and products serving consumers, advertisers and publishers worldwide. The AOL Huffington Post Media Group is a leading source of news, opinion, entertainment, community and digital information comprised of a wide range of destination websites, including AOL.com
, The Huffington Post,TechCrunch
, AOL Music
. The AOL Advertising.com Group includes Advertising.com
, Video, inclusive of goviral
and 5min Media
, Content Solutions and Sponsored Listings
and serves a combined content and advertising market at scale through video, brand advertising, content and ad serving. AOL is focused on engaging consumers and providing online advertising services and solutions on both AOL Huffington Post Media Group destination websites and third party websites, in addition to serving consumer platforms including AOL Mail
, and mobile experiences. AOL also operates one of the largest Internet subscription access services in the United States, which serves as another distribution channel for its consumer offerings.
Christie Hill, for AOL Canada
Source: comScore, Inc., Total Canada, All Locations, April 2011; *comScore/PMB Spring 2011 Fusion