MAY 18, 2011 TORONTO- AOL Canada announced today the launch of its next generation homepage, The new homepage features original, premium content with more emphasis on relevant, Canadian news and more of the video format Canadians love. The new site will feature breaking news, entertainment updates and relevant articles and stories in a new sleek design while providing advertisers with prominent ad opportunities, including AOL's new innovative advertising format, IAB Portrait (formerly known as Project Devil).

"The new delivers on our promise to inform, entertain and connect with Canadians," says Brad Cressman, head of content, AOL Canada. "The new site is aligned with our strategy of creating a 'wow' experience at scale by marrying our high quality content with an improved design to increase discoverability."

With the addition of the Huffington Post, AOL premium properties reach 9.8 million Canadians monthly and have the highest concentration of HHI of $100k+ among the Top 5 Portal Sites in Canada.1

Media Experts is the first to take advantage of the homepage with their client, BMW Canada. The campaign features the new X1, and will engage and excite consumers using the IAB Portrait ad format.

"While many other homepages offer standard big box and leaderboard placements, provides new ad opportunities, including Project Devil," says Karel Wegert, Director, Digital Solutions, Media Experts. "From a media perspective, we were able to better communicate our customer's messages to an unduplicated audience while efficiently reaching the target audience for the BMW X1 launch."

BMW Canada expressed immediate interest to be involved with the launch and their opportunity to showcase their X1 campaign in a creative new format.

"The IAB Portrait ad unit is quite unique and impactful, allowing maximum brand interaction within the page, and also the ability to get our message about the new BMW X1 out there loud and clear." says Marianne MacNeil, Brand Communications Specialist, BMW Group Canada.

New Features:
    • "You've Got...": The web's open microphone where celebs and public figures get 90 seconds to send timely messages to Canadians. Check out today to hear what Canadian Olympic Gold Medalists, Tessa Virtue and Scott Moir have to say...
    • Spotlight Advertorial: Highly visible ad-links to an AOL co-branded landing page or directly to partner site.
    • Custom Content Module: Unique ad unit providing sponsorship capacity, in-line video and integrated content.
    • Cause Marketing Module: Connecting consumers with the community and helps partners showcase their causes. A high-profile daily cause-oriented platform for partners to help raise awareness for company causes and connect users to volunteer opportunities and chances to donate to important causes.
Canadians LOVE video!
Placing compelling video front and centre is an instrumental component of the new homepage. The new homepage will not only feature the "You've Got..." video franchise but will also showcase other premium video prominently, providing additional video advertising opportunities.
With the combination of AOL's ad network,, and recent acquisition of 5Min Media, AOL reaches more than 9 million total video viewers monthly and offers advertisers access to over 114 million premium quality video streams monthly; more viewers than the three Canadian broadcast networks combined2. This ranks AOL as one of the top video networks in Canada, reaching over 40 percent of the video viewing audience in Canada.

About AOL
AOL Inc. (NYSE: AOL) is a premier global media company with a suite of brands and products serving consumers, advertisers and publishers worldwide. The AOL Huffington Post Media Group is a leading source of news, opinion, entertainment, community and digital information comprised of a wide range of destination websites, including, The Huffington Post,TechCrunch, Moviefone, Engadget, Patch, AOL Music, StyleList and MapQuest. The AOL Group includes, ADTECH, goviral, Pictela, Video, Content Solutions and Sponsored Listings and serves a combined content and advertising market at scale through video, brand advertising, content and ad serving. AOL is focused on engaging consumers and providing online advertising services and solutions on both AOL Huffington Post Media Group destination websites and third party websites, in addition to serving consumer platforms including AOL Mail, AIM,, and mobile experiences. AOL also operates one of the largest Internet subscription access services that serves as another distribution channel for its consumer offerings.

1Source: comScore Inc. Total Canada. All Locations. March 2011.
2Source: comScore Inc. Total Canada. All Locations. March 2011. Video Metrix. Video Network + 5Min.
Media Contacts
Christie Hill, For AOL Canada

  1. HuffPost Live is an award-winning live streaming network. Every discussion is live and unfiltered. Thousands of people from around the globe join HuffPost Live's programming, five days a week, available online, on mobile and on-demand.
  2. 600+
    non-profits supported by AOL through pro bono media and employee volunteering programs
  3. Cannes Welcome Reception
  4. 15%
    Global advertising revenue growth YoY
  5. Marketplace

    Premium Publishers
  6. 1
    HuffPost Green ComScore Rank
  7. AOL video viewers have increased

    year over year
  8. Programmatic Upfront
  9. 510%
    YoY growth for HuffPost Live video views
  10. AOLer Samantha Leibovitz says

    I love coming to work every day and being surrounded by such creative, passionate people.
  1. Make a Difference module on

    Free impressions driven to causes
  2. AOL Digital NewFront

    of Ad Age 100 Advertisers do business on
  4. 70%
    increase in Premium Formats

    Global video impressions delivered every month
  6. We award Blue Monsters to our top employees
  7. StyleList

    ComScore Rank (Style & Beauty)
  8. AOLer Chris Nims says

    I've stayed at AOL for as long as I have because I love what I do, and I love the people with whom I do it.
  9. 2x
    Consumers are twice as likely to interact with ads that feature real-time content
  10. AOL On offers the most relevant video on every topic sifted, sorted and served to you.
  1. Explore the stories of trailblazing women and inspire your own through
  2. 94M
    Monthly views globally on HuffPost
  3. Arianna Huffington at AdWeek
  4. 300M
    Comments on The Huffington Post

    Global impressions per day
  6. 25+
    AOL’s proprietary Loft ad format averages more than a 25-second expansion time
  7. Anytime, Anywhere Tech Support

    Free online games
  10. AOLer Ben Hills says

    I like creating something brand new with a great group of people to help drive it forward, including leaders who have the courage and vision to help us do that.