AOL AND "THE ELLEN DEGENERES SHOW" PARTNER TO LAUNCH CUSTOMIZED AOL HOMEPAGE
Aol.com/ellen Goes Live Today With Popular Daytime Talk Show Providing Fans With Exclusive Features and Videos
"I'm so happy to partner with AOL," said DeGeneres. "I always love reaching out to my fans --especially through the Internet, because it doesn't require putting on pants."
"We're excited to be teaming with 'The Ellen DeGeneres Show' to create a customized Ellen version of aol.com, a natural extension of our partnership with the show where AOL users can enjoy exclusive 'Ellen' features and videos," said Chris Grosso, General Manager, AOL Homepage. "This is a fun, new way for us to package our material, while continuing to reach out to new, passionate audiences."
"The Ellen DeGeneres Show" is providing video and behind-the-scenes content to the "Daily Buzz" column. AOL is programming the rest of the page with the latest headlines, local news/weather, business, sports and entertainment news, as well as the most popular content and trending topics. As always, the AOL homepage includes key functions and tools such as email, search, and stock quotes.
About "The EllenDeGeneres Show"
"The Ellen DeGeneres Show" recently received twelve Daytime Emmy nominations and will be part of the ceremony on June 19, 2011. Last year, the show won a Daytime Emmy for Outstanding Talk Show-Entertainment. The show has now earned an impressive total of 31 Daytime Emmy Awards. "The Ellen DeGeneres Show" premiered on September 8, 2003 and was the highest-rated freshman syndicated show of the 2003-2004 season, currently ranking as the #2 rated Talk show this February 2011 sweep across all markets with Women 25-54 (Source: NSI WRAP Sweeps, Live +7, Weighted Market Average). Encompassing a three-screen platform,"The Ellen DeGeneres Show" has garnered over 5 million Facebook fans, over 6.5 million Twitter followers, and has become one of the most viewed channels on YouTube. Originating from Warner Bros. Studios in Burbank, "The Ellen DeGeneres Show" is produced by A Very Good Production and WAD Productions, Inc. in association with Telepictures Productions, an industry leading and Emmy award-winning producer of syndicated programming, and is distributed by Warner Bros. Domestic Television Distribution.
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Senior Vice President, Publicity