ADTECH Unveils ADTECH Canvas at ad:tech 2011 in San Francisco

ADTECH Unveils ADTECH Canvas at ad:tech 2011 in San Francisco

Industry's Newest Rich Media Solution Gives Designers Creative Flexibility in a Quick & Easy Tool

New York, NY – April 12, 2011 – Announced today from ad:tech 2011 in San Francisco, ADTECH, AOL Advertising's global ad serving platform, has launched ADTECH Canvas, the latest rich media tool available for digital ad designers. ADTECH Canvas not only allows designers to build unique, creative ads, but facilitates quick and easy execution of interactive online campaigns that grab attention and engage target audiences.

"ADTECH developed Canvas to support the creative potential of designers and help them realize the interactive digital experiences they envision, making it possible to truly relay the personality of the brand," said Dirk Freytag, president of ADTECH and head of AOL Advertising Technologies. "Unlike other rich media products available, ADTECH Canvas breaks down previous confines limiting designers and, like other ADTECH offerings, makes the development-to-execution process easy, streamlined and fast."

ADTECH Canvas: Create, Collaborate, Control
As a rich media tool, ADTECH Canvas stands apart from others by allowing for greater creativity, collaboration and control. Designers are free to use the tools they are comfortable with to produce exciting, innovative designs without the restrictions of templates and rigid build processes. The only requirement is inclusion of a simple, lightweight component to ensure that the ad behaves and tracks correctly when served live.

"In the crowded online digital space, interactive media is imperative to reach and engage target audiences, while at the same time, designers face increasing pressure to design ads that stand-out and capture attention," said Freytag. "ADTECH understands the industry demands put on designers and the results needed by online advertisers, so we strive to deliver premium tools that make high impact campaigns possible and efficient."

ADTECH Canvas has a unique collaboration framework, distinguishing it from other rich media tools. It has been designed to allow for seamless, easy collaboration to produce and launch ads more quickly. Through one system designers can upload, configure and test their ad, invite others to edit or view it, request a brand manager's or editorial approval, inform the trafficker that the ad is ready-to-go, and submit it for trafficking. The collaboration doesn't stop there. Full control and visibility is available throughout the life of the ad so if a change is necessary once it's live, it can be made, reviewed and changed live with just a couple of clicks. A self-serve version of ADTECH Canvas is currently available for ADTECH IQ customers and will be available later this year for all to use.

"Rich media campaigns are notorious for long lead times, numerous phone calls and an insane number of emails," said Ed Barnes, Vice President Rich Media, ADTECH. "To solve this, we built a modern web-based collaboration framework on top of a fully featured rich media product. We've been pretty busy!"

If attending the ad:Tech San Francisco conference, please visit ADTECH's booth #1609 for a product demo.

ADTECH AG is a global technology solutions company and is AOL Advertising's ad serving platform. The company's flagship product, ADTECH IQ is an integrated ad serving platform that enables web publishers, ad networks, agencies and advertisers to measure, manage, and serve online advertising campaigns including display, video and mobile formats. ADTECH's integrated products are scalable, flexible and easy to implement, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.

About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL's owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL's consumer offerings.
# # #
Media Contact:
Diedre Ayers
AOL Corporate Communications
(212) 652-6355

  1. HuffPost Live is an award-winning live streaming network. Every discussion is live and unfiltered. Thousands of people from around the globe join HuffPost Live's programming, five days a week, available online, on mobile and on-demand.
  2. 600+
    non-profits supported by AOL through pro bono media and employee volunteering programs
  3. Cannes Welcome Reception
  4. 15%
    Global advertising revenue growth YoY
  5. Marketplace

    Premium Publishers
  6. 1
    HuffPost Green ComScore Rank
  7. AOL video viewers have increased

    year over year
  8. Programmatic Upfront
  9. 510%
    YoY growth for HuffPost Live video views
  10. AOLer Samantha Leibovitz says

    I love coming to work every day and being surrounded by such creative, passionate people.
  1. Make a Difference module on

    Free impressions driven to causes
  2. AOL Digital NewFront

    of Ad Age 100 Advertisers do business on
  4. 70%
    increase in Premium Formats

    Global video impressions delivered every month
  6. We award Blue Monsters to our top employees
  7. StyleList

    ComScore Rank (Style & Beauty)
  8. AOLer Chris Nims says

    I've stayed at AOL for as long as I have because I love what I do, and I love the people with whom I do it.
  9. 2x
    Consumers are twice as likely to interact with ads that feature real-time content
  10. AOL On offers the most relevant video on every topic sifted, sorted and served to you.
  1. Explore the stories of trailblazing women and inspire your own through
  2. 94M
    Monthly views globally on HuffPost
  3. Arianna Huffington at AdWeek
  4. 300M
    Comments on The Huffington Post

    Global impressions per day
  6. 25+
    AOL’s proprietary Loft ad format averages more than a 25-second expansion time
  7. Anytime, Anywhere Tech Support

    Free online games
  10. AOLer Ben Hills says

    I like creating something brand new with a great group of people to help drive it forward, including leaders who have the courage and vision to help us do that.