New Hire Shows Commitment to Grow and Develop Publisher Relationships

New York, NY, March 16, 2011 – Pictela (www.pictela.com) announced today the hire of Jessica Morris as publisher relationship manager. In this role, Morris will focus on maintaining and developing relationships with publisher clients as Pictela looks to grow its business. She will report to Eric Rosenthal, vice president of National Sales, and will be located in the New York office.

"We are extremely excited to have Jessica join our team as our new publisher relationship manager," said Greg Rogers, Co-Founder and Chief Executive Officer of Pictela. "She brings the expertise our team needs as we continue to expand our offerings to publishers. We are serious in our investment to our partners and are constantly working to make the Web a more beautiful place."

Morris will focus on all publishers including portals, networks, and verticals. A full list of Pictela's current publisher partners, including AOL, can be found at http://www.pictela.com/partners/.

"I am thrilled to be joining Pictela," said Morris. "I am confident the experience I bring will help elevate the awareness of Pictela in the publisher community and look forward to getting started with team."

Morris most recently was a sales manager at MediaMind where she was responsible for selling their integrated ad-serving platform and a suite of individual products to New York-based media and creative agencies. Prior to MediaMind, she held positions at Thomson Reuters, Cablevision-Rainbow Media and Mediacom/Grey Global Group. Morris received a Bachelor of Arts degree in Communications from Villanova University.

Launched in 2009, the Pictela platform delivers video, photos and applications in real time across the Web in a range of formats, most of which already meet IAB and Online Publishers Association standards. Acquired by AOL in December 2010, Pictela is certified by more than 30 of the world's leading publishers, and its award-winning Pushdown unit delivers on average a 440% increase in consumer interactions and a 338% increase in interaction time.*

About Pictela
Pictela, Inc. provides a global platform for distributing high definition brand content and advertising. Pictela units support videos, photos, text and applications. Since its formation 2009, Pictela has experienced rapid growth with clients across Retail, CPG, Automotive, Travel and Entertainment. Pictela technology has been certified by premium publishers and approved by top social networks. Pictela was acquired by AOL December 2010.

About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL's owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL's consumer offerings.

*"2009 Year-in-Review Benchmarks" by DoubleClick

# # #
Media contact:
Diedre Ayers
AOL Corporate Communications

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